Strategic Marketing and Business Development Lead

4 weeks ago

London, Greater London, United Kingdom Michael Page Marketing Full time

The Marketing & Business Development Manager plays a pivotal role in driving growth and innovation within a professional services firm. The ideal candidate will combine creativity with strong analytical skills to support and accelerate the company's expansion.

Key Responsibilities

  • Develop and execute costed business development and marketing plans for practice areas.
  • Oversee budgets, track expenditures, and report regularly on spend and return on investment (ROI).
  • Identify opportunities and market insights by analysing practices, competitors, and trends.
  • Coordinate award and directory submissions, including drafting and organising required materials.
  • Manage and update digital presence, including website content, social media calendars, and blog/article schedules.
  • Liaise with communications teams on PR and media activities, and organise client mailings, events, and follow-ups.
  • Support business development initiatives by organising pitches, presentations, and maintaining relevant marketing materials.
  • Coach and upskill junior team members, working closely with the Head of Business Development on team development.

Requirements

  • An academic background in Marketing or a related field.
  • Proven experience in marketing and business development within the professional services industry.
  • Strong analytical skills with a focus on key performance indicators.
  • Excellent communication and leadership skills.
  • Ability to work collaboratively in a team-oriented environment.
  • Highly creative with an ability to identify and pursue business opportunities.

What We Offer

  • A competitive salary ranging from £50,000 to £60,000 per annum.
  • An inclusive and collaborative company culture.
  • Opportunities for professional growth and development.
  • Work in the bustling business hub of London.

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