Strategic Marketing Lead

2 weeks ago

London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

At EMR | Specialist in Marketing Recruitment, we are seeking a highly skilled Senior Marketing Executive to help drive the implementation of our marketing strategy.

The ideal candidate will have a proven track record of delivering multi-platform campaigns across various channels, including print, digital, social, podcasting, and video.

Key responsibilities include:

  • Developing and implementing marketing plans for various teams, including the creation of marketing materials and campaign execution.
  • Producing high-quality marketing collateral, copywriting, and liaising with external agencies, including designers and print suppliers.
  • Coordinating marketing operations and administration, including ordering branded marketing materials and merchandise, managing content and image libraries, and auditing and updating marketing literature.
  • Developing and maintaining the brand, ensuring it is applied consistently across all divisions.
  • Writing and editing client communications, such as email campaigns, knowledge articles, and news announcements.
  • Helping to run company digital channels and social channels.
  • Coordinating and running in-person and online events.
  • Providing project support and marketing operations to the wider marketing team.
  • Effectively managing office administration.

Requirements:

  • 3+ years' experience in B2B marketing, preferably in the insurance industry.
  • Excellent organisational skills and the ability to multitask.
  • Good attention to detail.
  • A self-starter with the ability to work independently.
  • Excellent written communication skills, preferably with experience writing for business audiences.
  • Proficiency in all major business packages, including Microsoft Word, Excel, and PowerPoint.
  • Understanding of website management, including experience with content management systems (CMS), Google Analytics, and SEO.
  • Understanding of social media best practices and community management.
  • Experience with Google Adwords and social selling.

Salary: £40-45,000 + Bonus + Benefits.

Working hours: 3 days in the office.

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