Strategic Retail Marketing Lead

3 weeks ago

London, Greater London, United Kingdom Trinny London Full time
Role Overview

We're seeking a highly skilled Strategic Retail Marketing Lead to join our vibrant Marketing department at Trinny London. As a key member of our team, you'll be responsible for developing and executing strategic retail marketing plans to drive sales and brand visibility.

This role plays a pivotal role in elevating brand visibility, increasing customer engagement, and ultimately boosting sales. Our Strategic Retail Marketing Lead will sit at the intersection of marketing, sales, and customer experience, with a strong focus on creating impactful marketing campaigns that resonate with target audiences across various channels.

Key Responsibilities
  • Develop and Execute Retail Marketing Strategies: Develop trade marketing strategies for our owned stores and key retail partners in alignment with our brand strategy. Identify key market trends and consumer insights to inform trade marketing plans. Create innovative trade marketing programs and promotions to drive sell-through and maximize brand visibility in retail channels.
  • Channel Management: Build strong relationships with retail partners and key stakeholders to ensure alignment on brand positioning and promotional activities. Negotiate and manage trade marketing budgets, ensuring optimal allocation of resources to drive ROI. Monitor and analyse sales data and market trends to identify opportunities for growth and optimisation within each channel.
  • Visual Merchandising and In-Store Activation: Collaborate with the Creative Team and Head of Store Design to align on compelling visual merchandising solutions and in-store activations that showcase our products and drive conversion. Provide guidance and support to retail partners on merchandising best practices and brand guidelines to ensure consistent brand representation across all touch points.
  • Marketing Collateral and POS Materials: Oversee the development and production of marketing collateral and point-of-sale materials to support trade marketing initiatives. Work closely with external vendors and agencies to ensure timely delivery of high-quality materials that meet brand standards and objectives.
  • Performance Analysis and Reporting: Track and analyse the performance of trade marketing campaigns and promotions, providing insights and recommendations for continuous improvement. Prepare regular reports and presentations for senior management, summarizing key metrics, trends, and actionable insights.
Requirements

To be successful in this role, you'll need:

  • Demonstrable experience managing the retail/trade marketing strategy for a luxury retail business, ideally in the beauty sector.
  • Experience managing a team and leading cross-functional projects.
  • Strong internal and external stakeholder relationship-building skills.
  • Ability to work in an agile, fast-paced environment and adapt to changing priorities.
  • Knowledge of budgets and ROI, with experience in managing trade marketing budgets.
What We Offer

We're proud to offer a range of benefits that reflect our values of fearless passion, smart intent, and collaboration. These include:

  • Hybrid and flexible working, with core working hours.
  • 25 days holiday, plus a handful of Wellbeing Days and Early Finish Fridays.
  • Welcome to Trinny London Starter Stack and swag.
  • Company discount for yourself, your friends, and family.
  • Vitality health scheme, EAP, and Medicash.
  • An annual personal training and development budget.
  • Enhanced family friendly packages.
  • Pension scheme.
  • Cycle to work scheme.
  • Rewards and Recognition Scheme.
Equal Opportunities

We celebrate diversity in our customers, products, and teams. We champion inclusivity and want everyone to be the best versions of themselves. We're committed to equal opportunities and welcome people from all backgrounds with their unique perspectives, ideas, and experiences.

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