Strategic Partner
4 weeks ago
The role of Planning Partner is to serve as the primary point of contact for strategic thinking and execution on the new brand in Salty Snacks and related horizontal briefs. This includes navigating changes in marketing regulation and policy, particularly in the UK, and spearheading award-standard and innovative work for Kellanova & Co-op.
As a Planning Partner, you will be responsible for developing and implementing strategic visions, working closely with senior clients, and collaborating with internal and external teams. You will need to be able to articulate a clear strategic vision, develop and apply alternative planning approaches, and be an ambassador for the business.
The ideal candidate will have experience in multi-market media strategy or planning, as well as launching new products and variants. You will need to be prepared to develop tiered strategies and approaches, considering the needs of different markets. The UK is the lead market on most Kellanova brands, and you will need to be able to work closely with the Co-op's internal teams and external partners.
Key Responsibilities:
- Lead market launch and annual strategic responses for Kellanova's new Salty Snacks brand.
- Run inter-agency and client workshops.
- Collaborate with Merkle (Dentsu CX agency), Leo Burnett, and other creative agencies.
- Input into creative directions and experience frameworks.
- Insight generation.
- Define roles for channels.
- Lead innovative thinking in media, comms, and partnerships.
- Define KPIs and develop evaluation frameworks.
- Help facilitate Kellanova's way of working, Kellanova Experience Planning (KXP).
Requirements:
- Experience in multi-market media strategy or planning.
- Ability to develop and implement strategic visions.
- Strong communication and collaboration skills.
- Ability to work closely with senior clients and internal teams.
- Experience in launching new products and variants.
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