Digital Marketing Executive
2 days ago
We are seeking a highly skilled Digital Marketing Executive to join our team at Outdoor and Cycle Concepts Ltd. As a key member of our marketing department, you will be responsible for driving growth across our brands through effective Paid Per Click (PPC) campaigns.
Key Responsibilities:
- Develop and execute ROAS-focused PPC campaigns across multiple platforms, including Google Shopping, Search, Retargeting, Bing, and Meta.
- Optimize and test ads, including copy, creative, targeting, and landing pages, to improve ad performance and ROI.
- Monitor and report on key metrics such as sales, costs, ROI, and ad performance, providing data-driven insights to inform marketing strategies.
- Enhance shopping feeds using data-driven insights to improve ad results and drive sales.
- Collaborate with international colleagues to share best practices in SEM and stay up-to-date with industry trends.
Requirements:
- Proven experience in PPC marketing, with a strong understanding of online retail settings and GDPR's impact on paid search.
- Strong numeracy and analytical skills, with the ability to clearly communicate complex data to colleagues.
- Self-motivated and a team player, with excellent communication and interpersonal skills.
What We Offer:
- A competitive salary of £30,000 - £35,000 per annum, plus up to £3,750 bonus.
- Discounts of 40-60% off our product range.
- A comprehensive benefits package, including company pension, Perkbox access, Critical Illness cover, Life Assurance, and Private Medical Insurance.
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