Paid Per Click Marketing Specialist

5 days ago

Crudwell, United Kingdom Outdoor and Cycle Concepts Ltd Full time
Job Overview

We are seeking a highly skilled Paid Per Click (PPC) Executive to join our team at Outdoor and Cycle Concepts Ltd. As a key member of our digital marketing team, you will be responsible for driving growth across our brands—Cotswold Outdoor, Runners Need, and Snow + Rock.

Key Responsibilities:

  • Develop and execute ROAS-focused PPC campaigns across Google Shopping, Search, Retargeting, Bing, and Meta.
  • Optimize and test ads, including copy, creative, targeting, and landing pages, to improve ad performance.
  • Monitor and report on key metrics such as sales, costs, ROI, and ad performance to inform data-driven decisions.
  • Enhance shopping feeds using data-driven insights to improve ad results and drive sales.
  • Collaborate with international colleagues to share best practices in SEM and stay up-to-date with industry trends.

Requirements:

  • Proven experience in PPC marketing in an online retail setting.
  • Understanding of GDPR's impact on paid search and ability to ensure compliance.
  • Strong numeracy and analytical skills to interpret data and make informed decisions.
  • Excellent communication skills to clearly convey complex data to colleagues.
  • Self-motivation and ability to work effectively as part of a team.

What We Offer:

  • Competitive salary: £30,000 - £35,000 per annum, plus up to £3,750 bonus.
  • Discounts: 40-60% off our product range.
  • Holidays: 33 days including bank holidays.
  • Benefits: Company pension, Perkbox access, Critical Illness cover, Life Assurance, and Private Medical Insurance.

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