Digital Marketing Executive
2 days ago
Job Summary:
We are seeking a highly skilled Digital Marketing Executive to join our team at Outdoor and Cycle Concepts Ltd. As a Paid Advertising Specialist, you will be responsible for managing and optimizing our paid search campaigns across various platforms.
Key Responsibilities:
- Develop and execute paid search strategies to drive conversions and revenue growth.
- Manage and optimize paid search campaigns, including Google Ads, Bing Ads, and Meta Ads.
- Conduct thorough keyword research and analysis to identify opportunities for improvement.
- Collaborate with cross-functional teams to ensure alignment and maximize campaign effectiveness.
- Monitor and report on key performance indicators (KPIs) such as return on ad spend (ROAS), click-through rate (CTR), and conversion rate.
Requirements:
- Proven experience in paid search marketing, with a strong understanding of search engine marketing (SEM) principles.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Ability to stay up-to-date with the latest industry trends and best practices in paid search marketing.
What We Offer:
- A competitive salary of £30,000 - £35,000 per annum, plus up to £3,750 bonus.
- A comprehensive benefits package, including company pension, Perkbox access, Critical Illness cover, Life Assurance, and Private Medical Insurance.
- Opportunities for professional growth and development, with a focus on continuous learning and improvement.
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