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Digital Marketing Specialist

2 months ago

Crudwell Wiltshire, United Kingdom Outdoor and Cycle Concepts Ltd Full time £30,000 - £35,000

Job Title: Digital Marketing Specialist - PPC Executive

Company: Outdoor and Cycle Concepts Ltd

Job Type: Full-time

Location: Remote with 1-2 days per week in our office

Hours: 40 hours per week

About Us: We are a leading outdoor retailer with a passion for supporting outdoor enthusiasts with top-tier customer service, leading products, and a commitment to sustainability.

Job Summary: We are seeking a skilled Digital Marketing Specialist - PPC Executive to join our team and help drive growth across our brands. As a key member of our marketing team, you will be responsible for managing ROAS-focused PPC campaigns, optimizing and testing ads, and monitoring key metrics.

Key Responsibilities:

  • Manage ROAS-focused PPC campaigns across Google Shopping, Search, Retargeting, Bing, and Meta.
  • Optimize and test ads, including copy, creative, targeting, and landing pages.
  • Monitor and report on key metrics such as sales, costs, ROI, and ad performance.
  • Enhance shopping feeds using data-driven insights for better ad results.
  • Collaborate with cross-functional teams to drive business growth.

Requirements:

  • Hands-on PPC experience in an online retail setting.
  • Ability to clearly communicate complex data to colleagues.
  • Strong analytical and problem-solving skills.
  • Experience with Google Analytics and other marketing tools.

What We Offer:

  • Salary: £30,000 - £35,000 per annum, plus up to £3,750 bonus.
  • Discounts: 40-60% off our product range.
  • Holidays: 33 days including bank holidays.
  • Benefits: Company pension, Perkbox access, Critical Illness cover, Life Assurance, and Private Medical Insurance.