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Customer Relationship Management Strategist

1 month ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

Frasers Group is seeking a Customer Relationship Management Strategist to join our team. As a key member of our CRM team, you will be responsible for building stronger and deeper relationships with our customers, increasing engagement and retention, and driving customer value through effective CRM strategies and data-driven insights.

Key Responsibilities

  • Manage and support the team with an ongoing test and learn plan to continually improve CRM communications
  • Manage a CRM Executive on the optimisation of all CRM activities across the group
  • Use customer data, modelling, and insights to design and optimise segmentation and content approach for personalised customer journeys which drive customer value and effectiveness
  • Develop and lead the team to plan and deliver omni-channel journeys utilising customer-data based segmentation and propensity models
  • Deliver weekly and monthly reports focusing on CRM campaigns and database performance, feeding results back to the wider business
  • Owning the relationship with the email service provider, ensuring that all areas of the platform are optimised and used to their full potential

Requirements

  • Previous experience in a similar role working with customer databases in a numerate and analytical capacity
  • Strong leadership skills and management experience
  • Broad knowledge of CRM platforms/ESPs/marketing automation programmes
  • A self-starter mind-set, with the ability to work under minimal supervision and guidance
  • Results-driven and delivery-focused
  • Highly numerate with the ability to manage, manipulate, and gain meaningful insights and actions from large data sets

About Us

Frasers Group is a leading retail company that is rethinking the retail experience. We are driven by a mission to build the world's most admired and compelling brand ecosystem and to elevate the lives of our customers with access to the world's best brands and experiences.