Senior SEO Strategist

7 days ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

We are seeking a skilled Senior SEO Strategist to join our team at Frasers Group. This exciting opportunity will see you working on the day-to-day management and optimization of our SEO channel.

Key Responsibilities

  1. Develop and implement recommendations to enhance SEO channel performance and rankings.
  2. Collaborate with the content writer to drive SEO in content creation, focusing on optimizing copy for category pages and landing pages, as well as producing FAQ pages and buying guides.
  3. Utilize tools like Botify and ScreamingFrog to identify issues affecting SERP performance, perform in-depth technical SEO audits, and rectify any issues.
  4. Employ tools such as PI-datametrics and SEMRush to gain insights and highlight opportunities for performance improvement.
  5. Assist with link building strategies and conduct backlink link audits.

Requirements

  1. Hands-on experience in an SEO-focused role (in-house or agency).
  2. Experience with keyword research and strategy, daily optimization, and in-depth analysis.
  3. Ability to confidently report on key performance metrics to managers.
  4. Ability to work under tight deadlines and respond to high-priority requests.
  5. Excellent problem-solving and analytical skills.
  6. Ability to self-manage and track multiple projects.
  7. Genuine passion for SEO and online marketing.
  8. Experience with content marketing and social campaigns.
  9. Continuously improve the quality of service delivered.
  10. Proactively suggest new approaches.
  11. Respect individual views and positively contribute to a learning environment.


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