Senior SEO Strategist
7 days ago
About the Role
We are seeking a skilled Senior SEO Strategist to join our team at Frasers Group. This exciting opportunity will see you working on the day-to-day management and optimization of our SEO channel.
Key Responsibilities
- Develop and implement recommendations to enhance SEO channel performance and rankings.
- Collaborate with the content writer to drive SEO in content creation, focusing on optimizing copy for category pages and landing pages, as well as producing FAQ pages and buying guides.
- Utilize tools like Botify and ScreamingFrog to identify issues affecting SERP performance, perform in-depth technical SEO audits, and rectify any issues.
- Employ tools such as PI-datametrics and SEMRush to gain insights and highlight opportunities for performance improvement.
- Assist with link building strategies and conduct backlink link audits.
Requirements
- Hands-on experience in an SEO-focused role (in-house or agency).
- Experience with keyword research and strategy, daily optimization, and in-depth analysis.
- Ability to confidently report on key performance metrics to managers.
- Ability to work under tight deadlines and respond to high-priority requests.
- Excellent problem-solving and analytical skills.
- Ability to self-manage and track multiple projects.
- Genuine passion for SEO and online marketing.
- Experience with content marketing and social campaigns.
- Continuously improve the quality of service delivered.
- Proactively suggest new approaches.
- Respect individual views and positively contribute to a learning environment.
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