Digital Marketing Strategist
6 days ago
We are redefining retail through digital innovation and unique store experiences, serving our consumers with the world's best sports, premium, and luxury brands globally. As a leader in the industry, we are elevating the retail experience for our customers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Our mission is to build the world's most admired and compelling brand ecosystem. Our purpose is to elevate the lives of many with access to the world's best brands and experiences. At Frasers Group, we empower our people to think without limits, own their roles, and be relevant to our customers, partners, and the planet.
As a Digital Marketing Strategist, you will play a key role in driving and assisting the SEO Site Manager with the day-to-day management and optimisation of the SEO channel. You will work closely with the wider digital marketing team to build and optimize our organic performance for Frasers Group sports websites.
Key Responsibilities:
- Develop and Implement SEO Strategies: Make and implement recommendations to improve SEO channel performance and rankings
- Optimize Website Architecture and Content: Recommend changes to website architecture, content, internal linking, and other factors to improve SEO rankings for target keywords
- Collaborate with Content Writers: Work with content writers to drive SEO in content creation, optimizing copy on category pages and landing pages, as well as producing FAQ pages and buying guides
- Technical SEO Audits: Use tools like Botify and ScreamingFrog to identify issues that can cause a negative impact in SERP, perform in-depth technical SEO audits of websites, and rectify any issues
- Track and Analyze Performance: Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance
The ideal candidate should have hands-on experience in an SEO-focused role (in-house or agency), experience with keyword research and strategy, daily optimization, and in-depth analysis. They should also be able to confidently report on key performance metrics to managers, work to tight deadlines, respond to high-priority requests, and possess excellent problem-solving and analytical skills.
In addition to your salary of $60,000 - $80,000 per annum, we offer a wide range of benefits, including:
- A comprehensive rewards package
- Recognition and opportunities for career growth and development
- Frasers Champion: A peer-nominated scheme where 8 winners receive double pay for a month
- Fearless 1000: A bonus scheme for top performers worth up to £1 million
- Frasers Festival: An annual celebration for Head Office and Retail Staff
- CEO Sessions: Quarterly opportunities to connect with our CEO and leadership team
- Retail Reconnect: A programme to help employees understand our business, product, and customers
- Frasers Fit: A wellbeing programme with free gym classes, discounted memberships, and support from the Retail Trust charity
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