Senior SEO Executive

3 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role:

The purpose of this position is to collaborate with the SEO Site Manager in managing and optimising the SEO channel on a daily basis. This role requires close cooperation with the digital marketing team to enhance the organic performance of Frasers Group sports websites.

Responsibilities:

  • Develop and implement recommendations to improve SEO channel performance and rankings.
  • Propose changes to website architecture, content, internal linking, and other factors to enhance SEO rankings for target keywords.
  • Collaborate with the content writer to drive SEO in content creation, optimising copy on category pages and landing pages, as well as producing FAQ pages and buying guides.
  • Utilise tools such as Botify and ScreamingFrog to identify issues that can negatively impact SERP, perform in-depth technical SEO audits, and rectify any issues.
  • Use tools like PI-datametrics and SEMRush for insights and highlight opportunities to improve performance.
  • Assist with link building strategies and perform backlink link audits.

Qualifications:

  • Hands-on experience in an SEO-focused role (in-house or agency).
  • Experience with keyword research and strategy, daily optimisation, and in-depth analysis.
  • Ability to confidently report on key performance metrics to managers.
  • Ability to work to tight deadlines and respond to high-priority requests.
  • Excellent problem-solving and analytical skills.
  • Ability to self-manage and keep track of multiple projects.
  • Genuine passion for SEO and online marketing.
  • Experience with content marketing and social campaigns.
  • Continuously and proactively improves the quality of service delivered.
  • Willingly takes the initiative and suggests new approaches.
  • Respects individual views and positively contributes to a learning environment in which individuals are supported and encouraged to excel.
  • Behaves consistently and with integrity at all times, realising everyone's potential to get the best possible result and live the values.

Additional Information:

Along with our benefits package, we also offer a wide range of perks for our colleagues:

Reward, Recognition, and Opportunities:

Frasers Champion: Our employees are at the heart of our business, and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer-nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it, or been relevant.

Fearless: By October, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus. The top performers in the company will receive unprecedented bonuses, worth from £50 to £1 million, Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance.

Frasers Festival: An event like no other, Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge, and much more.

CEO Sessions: Once a quarter, we offer 20 employees the opportunity to attend our 'CEO Sessions' run by our CEO and leadership team. Employees have the chance to connect, network, and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect: In order to build the planet's most admired and compelling brand ecosystem, all employees must understand our business, product, and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline and to bring ideas back to the office which will improve how we work.

Employee Welfare:

Frasers Fit: Our Everlast Gyms Team are on a mission to make our workforce the best and fittest on the planet. We run free gym classes for employees, as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues' physical, financial, and mental wellbeing. The app is accessible for every employee and includes training, nutrition, and lifestyle advice – all completely free.

Retail Trust: We know that it's not just about physical health; mental wellness is equally important, which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24-hour wellbeing helpline, wellness hub, counselling, and financial/legal support.

What's Next:

  • Our Recruitment Team will be reviewing applications, and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter – this will be behaviourally focused and centred around how you align with our Culture and Values. If successful, we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focused and could include a presentation/task so we can see your skills in action.

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