Digital Marketing Strategist for E-commerce Growth

7 days ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

As a Digital Marketing Strategist, you will play a key role in driving e-commerce growth and developing a comprehensive digital marketing strategy for our allocated site/brand. Based at our Shirebrook office, you will be responsible for leading your team to manage the website, increase organic traffic, and revenue by implementing information architecture improvements, content management, and SEO techniques.

Responsibilities

  • Developing and executing the digital marketing strategy to drive e-commerce growth
  • Leading the SEO team to manage the website, improve search engine rankings, and increase organic traffic
  • Collaborating with external partners (Botify, Pi-datametrics, Partoo, Croud) to enhance digital marketing efforts
  • Managing site technical issues to support the SEO roadmap
  • Carrying out keyword research to inform digital marketing strategies
  • Team management responsibilities, including line management of the SEO Team
  • Monitoring and improving KPIs and revenue targets
  • Highlighting opportunities and developments across the digital marketing channel
  • Delivering SEO link building campaigns
  • Staying up-to-date with industry developments and best practices

Requirements

  • Hands-on experience in a digital marketing-focused role, with leadership skills
  • Strong focus on technical aspects of digital marketing, including SEO
  • Working knowledge of link building techniques
  • Experience owning digital marketing responsibilities at a site that derives revenue through consumer traffic
  • Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
  • Ability to create and present campaign reports, including ROI and conversion rates
  • Strong understanding of web usability and site design
  • Excellent problem-solving and analytical skills
  • Ability to self-manage and prioritize multiple projects
  • Genuine passion for digital marketing and e-commerce

About Us

We offer a competitive salary of £55,000 - £65,000 per annum, depending on experience. Our benefits package includes a wide range of perks, such as free gym memberships, access to employee wellbeing programs, and opportunities for career development and growth.



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