SEO Site Manager

2 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

About the Role

We are seeking an experienced SEO Site Manager to lead our team in developing and executing the SEO strategy for our allocated site/brand. As a key member of our digital growth team, you will be responsible for managing the website's performance, increasing organic traffic and revenue through information architecture improvements, content management, and SEO techniques.

The successful candidate will be a data-driven, performance-minded individual who can lead their team to achieve our KPIs. You will have support from external partners (Botify, Pi-datametrics, Partoo, Croud) and will work closely with our SEO Manager to develop the site's SEO roadmap and strategy.

Key Responsibilities

  • SEO performance – owning, driving and optimising performance.
  • Delivering the SEO strategy - Work with the SEO Manager to develop the site's SEO roadmap and strategy.
  • Carry out keyword research and manage site technical issues to support SEO roadmap.
  • Team management – line management of the SEO Team assisting on the website, including: probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles.
  • Reporting and KPIs – monitor and improve the site's KPIs and revenue targets.
  • Insight and opportunity analysis – highlight opportunities and developments across the channel.
  • PR Campaigns - work with the SEO Manager to delivery SEO link building campaigns.
  • Best practice – stay abreast of and contribute to wider industry developments.
  • Share initiatives, best practices and results.

Requirements

  • Hands-on experience in an SEO-focused role. Ability to lead and engage with direct reports.
  • Strong focus on the technical aspects of SEO.
  • Working knowledge of link building using various techniques.
  • Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic.
  • Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis.
  • Experienced in creating and presenting campaign reports including ROI and conversion rates.
  • Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics.
  • Research skills to identify, build, and prioritise essential keyword sets.
  • Excellent problem solving and analytical skills.
  • Ability to self-manage and keep track of multiple projects.
  • Genuine passion for SEO and online marketing.
  • Experience with content marketing and social campaigns.

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