Marketing Strategist for Fitness Industry Growth

2 weeks ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time
Job Overview

We are seeking an experienced Digital Marketing Executive to join our team at Everlast Gyms, a leading fitness brand within Frasers Group.

This is a key role in developing and executing marketing strategies to promote brand awareness, attract new members, and engage existing ones to drive business growth.

About the Role

The successful candidate will collaborate with the Head of Marketing and other internal teams to deliver impactful marketing to our target audience. They will support the Head of Marketing and wider marketing function to execute all long- and short-term projects to strengthen Everlast Gym's competitive position within the fitness industry.

Key Responsibilities

The Digital Marketing Executive will be responsible for:

  • Implementing and optimising SEO strategies to enhance Everlast Gyms' online visibility and rankings;
  • Designing and executing email campaigns to promote services, events, and membership offers;
  • Planning and managing paid ads on Google, Meta, and other platforms;
  • Tracking and reporting on digital campaign performance using analytics tools, offering actionable insights;
  • Maintaining the gym's website, ensuring it remains user-friendly and conversion-optimised.
Requirements

To succeed in this role, you will need:

  • Proficiency in using digital marketing tools and platforms such as Google Analytics, social media management tools, CMS, and email marketing software;
  • In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content;
  • Understanding of SEO best practices and the ability to optimise content for search engines;
  • Analytical skills to interpret data and adjust strategies accordingly;
  • Creative thinking for helping to develop innovative digital campaigns;
  • A focus on achieving measurable results and ROI for digital marketing initiatives;
  • Excellent written and verbal communication skills for creating compelling content and engaging with the online community.
Salary and Benefits

The estimated salary for this role is £30,000 - £35,000 per annum, depending on experience. In addition to a competitive salary, we offer a range of benefits, including professional development opportunities and a supportive working environment.

What We Offer

We are committed to supporting our employees' career growth and providing a positive work-life balance. If you are passionate about digital marketing and eager to make a difference in the fitness industry, we encourage you to apply.



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