Digital SEO Strategist

2 weeks ago


Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

Frasers Group Overview


We're redefining retail at Frasers Group, leveraging digital innovation and unique store experiences to deliver exceptional customer value. Our collection of renowned brands includes Sports Direct, FLANNELS, USC, Frasers, and GAME.


Salary: £45,000 - £65,000 per annum


Job Description: We're seeking an experienced Digital SEO Strategist to join our team. The successful candidate will work closely with the SEO Site Manager to drive organic performance for Frasers Group sports websites.


The ideal candidate will have a proven track record in SEO and possess excellent analytical skills. Key responsibilities include:



  • Developing and implementing recommendations to enhance SEO channel performance and rankings
  • Collaborating with the content writer to drive SEO in content creation, optimising copy on category pages and landing pages
  • Utilizing tools like Botify and ScreamingFrog to identify technical SEO issues and performing audits to rectify them
  • Assisting with link building strategies and conducting backlink audits

Required Skills and Qualifications:



  • Proven experience in SEO-focused roles (in-house or agency)
  • Hands-on expertise with keyword research and strategy, daily optimization, and in-depth analysis
  • Ability to confidently report on key performance metrics to managers
  • Excellent problem-solving and analytical skills

Benefits:



  • Competitive salary (£45,000 - £65,000 per annum)
  • A wide range of perks for our colleagues, including rewards, recognition, and opportunities for growth
  • An everlast gym membership program and discounted memberships
  • Free access to the Retail Trust charity's wellbeing services

What's Next?


Our Recruitment Team will review applications, and all candidates will receive a response. Shortlisted applicants may be asked to confirm details before being booked in for a first-stage interview. If successful, we anticipate two further interview stages with the Hiring Manager and wider team, which will be more technically focused.



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