Digital Marketing Manager
1 week ago
The SEO Site Manager will lead the development and execution of the SEO strategy for their allocated site/brand, focusing on improving organic traffic and revenue. Based at our Shirebrook office, this role involves managing a team to oversee website performance, information architecture improvements, content management, and SEO techniques. The successful candidate will be data-driven and performance-minded, prioritizing projects accordingly and optimizing them to meet key performance indicators (KPIs).
Responsibilities- Owning, driving, and optimizing SEO performance.
- Developing the SEO strategy in collaboration with the SEO Lead, creating a roadmap for the site's SEO improvement.
- Carrying out keyword research and resolving technical site issues to support the SEO roadmap.
- Line management of the SEO Team, including probationary reviews, 1:1s, employee relations, hiring involvement, performance management, and engagement with Frasers Group's annual performance cycles.
- Reporting and KPIs – monitoring and enhancing the site's KPIs and revenue targets.
- Insight and opportunity analysis – identifying opportunities and developments across the channel.
- PR Campaigns – working with the SEO Manager to deliver SEO link building campaigns.
- Best practices – staying up-to-date with and contributing to wider industry developments.
- Hands-on experience in an SEO-focused role, with the ability to lead and engage direct reports.
- A strong focus on the technical aspects of SEO.
- Working knowledge of link building using various techniques.
- Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic.
- Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis.
- Experienced in creating and presenting campaign reports, including ROI and conversion rates.
- A strong understanding of web usability and site design, as well as a quantitative approach to traffic measurement, and experience collecting and interpreting site visitor statistics.
- Research skills to identify, build, and prioritize essential keyword sets.
- Excellent problem-solving and analytical skills.
- Ability to self-manage and keep track of multiple projects.
- Genuine passion for SEO and online marketing.
- Experience with content marketing and social campaigns.
Estimated Salary: £55,000 - £65,000 per annum, depending on experience.
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