Digital Commerce Expert
2 months ago
About the Role
We are seeking a talented Digital Trading Specialist to join our team at Frasers Group. As a Digital Trading Specialist, you will be responsible for the successful execution of campaign, brand and promotional strategies, facing into digital marketing, commercial and optimisation teams to drive initiatives and actions to improve conversion rates and KPIs.
Key Responsibilities
- Executing day-to-day trading of a website(s), under the guidance of Trading Manager
- Manage reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and feeding into action plans to ensure sales and contribution targets are met
- Utilising available resources, analysing seasonal sales patterns to maintain commercial awareness, reporting on key competitors and customer behaviour
- Oversee and report on the weekly content for site changes, campaigns, promotions and brand partner updates.
- End-to-end management of all critical paths for campaign and promotional activity, including awareness of upcoming activities
- Ensure communication of product & trading strategies to all digital marketing and optimisation teams.
- Assist with coordinating evergreen and seasonal content requirements to drive SEO, customer engagement and conversion.
- Manage process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales
Requirements
- Valid working rights for the UK countries
- Analytical with strong reporting skills and attention to detail
- Advanced Google Analytics, Contentsquare, and Excel user
- Experience working within e-commerce platforms
- Independent, self-motivated, and proactive
- At least 2 years of experience in a similar digital role in a retail or consumer brand
About Us
Frasers Group is a leading retail group with a portfolio of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. We are committed to delivering exceptional customer experiences and driving business growth through digital innovation and unique store experiences.
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