Senior Salesforce Marketing Cloud Specialist

2 weeks ago


London, Greater London, United Kingdom Square One Resources Full time
Job Overview

The role of a Senior Salesforce Marketing Cloud Specialist is a key position within our organization, based in London. This opportunity offers 2 days working from home per week and a salary range of £45,000 - £55,000.

Key Responsibilities
  • Campaign Planning and Execution: Drive the planning and execution of B2B CRM activities, ensuring coordination with key stakeholders including brands, commercial, operations, and IT.
  • Data-Driven Campaigns: Create data-led dynamic campaign plans and bespoke lifecycle programmes to target key cohorts of customers, increasing relevancy and engagement of direct channels, building customer loyalty, and targeting business objectives.
  • Insights and Analytics: Collaborate with internal insights to leverage learnings and behavioural opportunities within CRM and to build advanced data segments.
  • Test and Learn Strategies: Initiate test and learn strategies to optimise customer journeys and increase engagement and conversion rates.
  • CRM Best Practices: Help to build CRM best practice tool-kits to cascade and share cross-market with Zone/Global support.
  • Salesforce Marketing Cloud Champion: Be the UK&I champion on SFMC, exploring and leveraging new tech capabilities to advance the direct channel deliverables (email & SMS).
Required Skills and Experience
  • Experience in Sales Force Marketing Cloud (SFMC) designing campaigns.
  • A strong understanding of CRM principles and best practices, customer lifecycle management, and experience with CRM platforms and tools.
  • A data-oriented mindset, with the ability to interpret complex data sets to drive business initiatives and transform goals into digital activations.
  • Experience managing a complex portfolio of omni-channel journeys and prioritising roadmaps based on effort and value.
  • Excellent stakeholder management, with the ability to work and influence across multiple business functions to achieve objectives and drive results.


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