Senior Marketing Strategist

7 days ago

London, Greater London, United Kingdom Salesforce, Inc. Full time

About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

Heroku, the leader in cloud application platforms, is looking for a Senior Marketing Lead to expand our presence and business across EMEA.

This role will work closely with the new Heroku sales team to roll out campaigns, programs, and events to the EMEA region that creates interest, sales pipeline, and ultimately, new customers.

The Senior Marketing Lead will be responsible for developing marketing plans to increase awareness and create pipeline aligned to EMEA business targets.

Key responsibilities include:

  • Working with EMEA sales team and partners to develop marketing plans to increase awareness and create pipeline aligned to EMEA business targets
  • Working with Heroku product marketing and campaigns teams to leverage the right mix of marketing campaigns, sales programs, and content for the region
  • Participating in Salesforce programs, campaigns, and events with attach and cross-sell plays
  • Building relationships with Heroku customers in EMEA for case studies, advocacy, and to include in regional activities
  • Contributing to the EMEA events strategy, focusing on key events across EMEA that deliver strong ROI
  • Proactively overseeing projects from problem identification and conception to completion
  • Managing relationships and execution with local agencies

Required skills include:

  • Bachelor's degree, significant years of relevant B2B marketing experience, ideally in application platform, dev tools, or cloud market segments
  • Data-driven, sales-aligned marketing approach
  • Well-rounded experience in omni-channel campaigns, account-based marketing, field marketing, and conferences
  • Strong project management experience and detail-oriented

At Salesforce, we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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