Strategic Brand Director
4 weeks ago
Key Requirements:
- Experienced brand leader with a strong track record of driving global growth and transformation.
- Proven ability to develop and implement strategic brand plans, aligning with marketing objectives and promoting brand consistency.
- Strong leadership skills, with experience in managing geographically dispersed teams and driving commercial acumen.
- Ability to think creatively and develop innovative solutions to drive brand success.
- Excellent communication and presentation skills, with the ability to present and deliver creative ideas.
Key Responsibilities:
- Develop and implement global brand strategies, aligning with marketing plans and promoting brand consistency.
- Act as a brand guardian, ensuring tone and aesthetic are maintained across all touchpoints.
- Lead the planning and execution of high-impact campaigns, events, and activations, aligning with brand essence and promoting verbal brand integrity.
- Own and maintain the tone of voice, style, and brand guidelines, working closely with the Head of Creative and Head of Digital to ensure brand consistency.
- Stay up-to-date with company developments and generate new ideas to amplify the brand.
- Lead, manage, and develop the team to success, developing strong internal processes and procedures working to a 12-month planning cycle.
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