Head of International Marketing Campaigns

3 weeks ago

London, Greater London, United Kingdom DELIVEROO Full time

We are seeking a Global Campaigns Director to spearhead the strategy, execution, and localization of our international brand initiatives across Deliveroo's diverse markets. This position reports directly to the Director of Brand and is part of the Brand & Experience team within the Global Marketing and Product organization. The role embraces a hybrid working model, allowing for a combination of in-office and remote work.

Key Qualifications:

  • Customer-Centric Approach: A strong analytical mindset that leverages a comprehensive understanding of customer preferences and behaviors to create impactful brand initiatives that resonate with target demographics.
  • Brand Development Enthusiasm: A genuine passion for cultivating and enhancing global brands, with a focus on brand positioning, messaging, and storytelling that strengthens brand visibility and reputation.
  • Creative Insight: A proven history of generating innovative and engaging creative concepts that enhance brand recognition and customer loyalty. Ability to develop versatile creative ideas and strategies tailored to various channels.
  • Expertise in Creative Production: Significant experience overseeing the complete creative production lifecycle, from concept creation and direction to execution and localization, ensuring high-quality campaign materials across all marketing platforms.
  • Inspirational Leadership: A visionary leader capable of motivating and empowering creative, marketing, and product teams to achieve ambitious campaign objectives. A strong commitment to team development and management.
  • Collaborative Spirit: A natural team player who fosters a culture of collaboration and open communication within the Brand & Experience team and with cross-functional partners to ensure alignment in global campaign efforts.

Responsibilities:

  • Global Campaign Ownership: Collaborate with Insights, Marketing, Communications, and Social teams to develop an annual calendar of global and multi-market campaigns. Manage the entire process of global brand campaigns, from objective setting and brief writing to overseeing creative development and market rollout.
  • Campaign Evaluation: Work alongside Brand Media Measurement and Research & Insights teams to assess the effectiveness of campaigns and provide actionable insights for future initiatives. Regularly present findings to marketing and creative teams, as well as senior leadership.
  • Team Management: Supervise two direct reports, offering guidance and support. Provide consultation to local markets and the broader organization regarding creative production.
  • Creative Best Practices: Collaborate with internal teams and external partners to enhance the effectiveness of creative outputs across all channels. Develop playbooks to ensure adherence to best practices.
  • Toolkit Development: Partner with central and local teams to identify scalable solutions for brand challenges through creative toolkits and marketing playbooks.

Essential Requirements:

  • Over 10 years of demonstrated experience in a similar capacity, delivering impactful global or multi-market campaigns.
  • Proficiency in managing TTL production across various media, including TV, OOH, digital, social, and radio.
  • Experience in managing creative agencies and direct reports.
  • Strong interpersonal skills for managing global and cross-departmental stakeholders.
  • Exceptional attention to detail and experience communicating with senior leadership.
  • A proactive attitude with the ability to excel in a dynamic, matrixed environment.
  • Experience in retail, eCommerce, technology, or FMCG sectors is preferred.

Why Choose Deliveroo:
At Deliveroo, we are committed to transforming the way people shop and eat, connecting consumers with restaurants, shops, and riders. Our mission is to enhance convenience and enjoyment in accessing food and products. As a technology-driven company, we are at the forefront of a rapidly expanding industry, fostering a culture of innovation and fast-paced decision-making.

Workplace & Benefits:
We prioritize the well-being of our employees, offering a range of benefits that vary by country, including healthcare, well-being programs, parental leave, pensions, and generous annual leave allowances. We also support charitable initiatives chosen by our employees.

Diversity Commitment:
Deliveroo values diversity and inclusion, believing that a great workplace reflects the rich variety of the world we live in. We are dedicated to ensuring equitable opportunities for all candidates throughout the hiring process.

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