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Event Marketing Manager

2 months ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Job Description:

Event Marketing Manager - International B2B Events and Conferences

Job Summary:

We are seeking an experienced Event Marketing Manager to join our team at Marketing Talent, a leading marketing recruitment agency. As an Event Marketing Manager, you will be responsible for developing and implementing high-calibre marketing campaigns for our international B2B events and conferences.

Key Responsibilities:

  • Develop and implement coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
  • Utilise a mix of channels, including email, social media, and content marketing, to maximise event visibility and registration.
  • Use intuitive lead-generation techniques for data capture of new prospects.
  • Devise and implement strategies to increase the return rate of event attendees.
  • Build and manage databases, keeping data up to date and relevant for every campaign.
  • Test, measure, and evaluate channels and tactics, making adjustments to improve results.
  • Manage event websites, ensuring they are user-friendly and optimised for conversion.
  • Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
  • Develop and deliver content marketing strategies that enhance the events' social media.
  • Coordinate with Operations and Programming teams to produce marketing deliverables, including sponsor material post-event reports.
  • Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy.

Requirements:

  • Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
  • Strong focus on audience/delegate acquisition.
  • Ideally experience working in the B2B financial, data, or market intelligence sectors.
  • Experience devising or influencing events pricing strategies is beneficial.
  • Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
  • Confident use of Excel, CRM, and Marketing Automation platforms (SalesForce & Pardot ideally).
  • Solid experience using social media marketing (ideally LinkedIn Ads).
  • Excellent written and verbal communication skills in English.
  • Good eye for design and ability to produce high-quality marketing materials.

What We Offer:

  • Opportunity to work with a leading marketing recruitment agency.
  • Chance to develop and implement high-calibre marketing campaigns.
  • Collaborative and dynamic work environment.
  • Competitive salary and benefits package.