Senior Partnerships and Affiliate Manager

3 weeks ago

London, Greater London, United Kingdom Mulberry England Full time
Senior Partnerships and Affiliate Manager

Mulberry is a renowned global fashion brand, recognized as the largest producer of luxury leather goods in the UK. We pride ourselves on our core values: Be Bold, Be Open, Be Responsible, Be Imaginative.

The Role
As the Senior Partnerships and Affiliate Manager, you will play a pivotal role in enhancing and managing our affiliate marketing initiatives.

This position encompasses the development of our overarching strategy, maintaining relationships with affiliates, and monitoring, optimizing, and reporting on performance metrics to align with brand goals.


Key Responsibilities:
− Generate insightful reports and analyses on affiliate performance, ensuring clarity and accuracy to enhance marketing efforts.
− Conduct regular discussions with networks to boost conversion rates through various channels including content, shopping portals, and loyalty programs.
− Create competitor benchmarks and provide proactive insights on affiliate industry trends to identify growth opportunities.
− Optimize existing affiliate relationships across the UK, US, and EU while seeking new partnerships to drive growth.
− Collaborate with the performance team to expand affiliate programs into new markets.
− Present findings and strategies confidently to both internal and external stakeholders.
− Develop comprehensive exposure plans to sustain traffic and conversion rates consistently.
− Ensure that all networks are equipped with the latest technology, data feeds, and tracking optimizations.
− Regularly engage with publishers and network representatives to strengthen partnerships.
− Measure and assess channel effectiveness through established KPIs such as ROI, sales, and traffic.

Team Collaboration:
− Demonstrate the ability to work collaboratively within a team and contribute positively.
− Adapt swiftly to changes and support your team in a dynamic work environment.
− Collaborate effectively with various departments within the organization.
− Exhibit excellent interpersonal skills, capable of influencing peers and senior management as needed.

Brand Representation:
  • Embody and promote Mulberry's employee values: Be Bold, Be Imaginative, Be Open, Be Responsible.
  • Contribute to fostering an inclusive culture by respecting diverse perspectives and experiences.
  • Act as a brand ambassador, communicating positively about Mulberry.

Sustainability Commitment:
  • Incorporate environmentally responsible practices into your work to help reduce Mulberry's carbon footprint.
  • Support a culture of diversity and inclusion, promoting equity and understanding within the community.

Qualifications:
− Background in network or agency settings, with experience in luxury or premium retail sectors being advantageous.
− Proven experience in the affiliate marketing industry.
− Familiarity with data feeds and analytics.
− Primary focus on the UK market, with desirable experience in the US and EU.

Employee Benefits:
  • Product allowance
  • Additional Day Off for your Birthday
  • Exclusive staff discounts and access to sales
  • Pension Contributions & Life Assurance
  • Training and development opportunities, including access to LinkedIn Learning
  • Community Days
  • Onsite gym facilities
  • Fresh fruit provided daily

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