Affiliate Marketing Manager

2 months ago

London, Greater London, United Kingdom GIMO Full time

About GIMO

GIMO is a leading global gaming company specializing in online marketing, website creation, and online games development in the iGaming, Sports Betting, Poker, and Casino industries.

Job Summary

We are seeking an experienced Affiliate Marketing Manager to join our team in Malta. The successful candidate will be responsible for developing and executing the affiliate program and strategy for assigned markets, managing affiliate relationships, and driving strategic partnerships.

Key Responsibilities

  • Develop and execute the affiliate program and strategy for assigned markets.
  • Manage affiliate relationships and negotiate partnerships.
  • Drive strategic partnerships and create business models for the brands' partners.
  • Identify market opportunities and targets for growth.
  • Manage pipeline information and partner relationships to identify new business opportunities.
  • Present to management on business trends and develop partnerships.
  • Develop a testing roadmap for key relationships to ensure continuous learning and refinement.
  • Develop an effective affiliate outreach strategy to drive acquisition and retention.
  • Recruit targeted affiliates and influencers aligned with brand values.
  • Accountable for reporting, measuring, and communicating channel performance.
  • Forecast ROI and activity for all affiliate partners.
  • Manage budget for affiliate and partnership activity.
  • Ensure all ROI and sales targets are met through the affiliate channels.
  • Manage relationships with affiliate partners.
  • Help grow revenue from new 3rd party partnerships.
  • Monitor and analyze affiliate performance, competitor propositions, and industry trends.
  • Ensure all affiliate traffic is correctly tagged, tracked, and reported on.
  • Deliver weekly progress, commission, and activity reports for all affiliate partners.
  • Be an internal advocate for emerging trends, technologies, and opportunities in the affiliate channel.
  • Adopt a test and learn approach to continually improve and grow the channel.
  • Collaborate with creative teams and other acquisition and marketing channels to develop and deploy affiliate marketing material and/or promotions.
  • Responsible for SEO outreach and negotiations with publishers in the Greek market.

Requirements

  • Based in Malta.
  • Experience in affiliation for a gambling operator is a must.
  • Great negotiating skills, time management, and performance orientation.
  • Greek native speaker - Mandatory.
  • Experience with SEO outreach - Helpful.

GIMO Benefits

  • Hybrid working (3 days in office/ 2 days remote).
  • Work from abroad up to 4 weeks/year.
  • Pizza and drinks every Friday.
  • Pension Scheme.
  • Private Health Insurance.
  • Perkbox.
  • Employee Wellbeing.
  • Learning and Development Programmes.
  • Staff social engagement activities.

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