Lead Marketing Analytics Strategist

4 weeks ago

Swindon, Swindon, United Kingdom National Trust Full time

Overview

The National Trust is seeking a Lead Marketing Analytics Strategist to enhance our Marketing division. This pivotal role will oversee a skilled team of data analysts and marketing professionals, focusing on evaluating and optimizing multi-channel marketing initiatives and supporter experiences. As a key leader, you will establish the vision and direction for your team, providing valuable insights to the organization regarding our audience engagement and the effectiveness of National Trust marketing efforts. Your contributions will have a lasting impact across the organization.

Marketing at the National Trust is integral to fostering connections between individuals and the places we cherish. By leveraging data and insights, we aim to comprehend the behaviors and motivations of our supporters, inspiring meaningful interactions, promoting our beloved brand, and encouraging participation through visits, memberships, donations, or volunteering.

Work Environment

Our organization is larger and more complex than it may seem at first glance.

We are driven by passionate individuals within our teams, and we have ambitious goals to achieve.

Our commitment is to inclusivity and accessibility, ensuring that everyone feels welcome and valued.

While your primary work location will be at our headquarters, there will be opportunities to discuss and establish flexible remote working arrangements that align with both your needs and those of the Trust.

Key Responsibilities

As part of the Supporter Data & Customer Journeys team, you will be tasked with delivering marketing and audience analytics to various stakeholders within the Trust.

You will cultivate and develop your team to utilize our advanced marketing and data platforms (including Salesforce Marketing Cloud, Data Cloud, Marketing Intelligence, Tableau, and Snowflake) while guiding them in producing comprehensive analyses, identifying trends in audience behavior, and conveying findings in a clear, actionable manner that aids stakeholders in understanding audience needs. You will also spearhead our marketing segmentation strategy to facilitate personalized customer journeys.

Collaboration with cross-functional teams will be essential, building upon existing foundations to ensure appropriate data access for marketing and other Trust departments. You will work closely with IT and Data teams to uphold data quality standards and ensure compliance with data privacy regulations.

Ideal Candidate Profile

We encourage you to review the complete role profile for this position in the attached document. While we do not expect you to possess every skill and experience listed, we are looking for candidates who demonstrate:

  • Proven experience as an organized and inspiring team leader, with a track record of developing data analysts.
  • Extensive knowledge and experience in customer analytics and segmentation strategies.
  • Expertise in cross-channel marketing analytics, including channel performance and attribution.
  • A systematic and disciplined approach to defining and delivering analytics and insights.
  • The ability to distill complex analyses into actionable insights that inform business investment decisions.
  • Strong communication skills to effectively convey complex information to non-technical audiences.
  • Familiarity with databases, data models, SQL, and marketing and digital analytics tools.
  • Proficiency in enabling data-driven customer journeys and experiences.

Benefits

The National Trust embodies the principle of 'For everyone, for ever.' We are dedicated to fostering an inclusive culture where every individual feels a sense of belonging. It is vital that our workforce reflects the diversity of the communities we serve. We welcome and appreciate differences, ensuring that our teams are inclusive.


• Comprehensive pension scheme of up to 10% of basic salary.


• Complimentary access to National Trust locations for you, a guest, and your children (under 18).


• Rental deposit loan program.


• Season ticket loan options.


• Electric vehicle leasing program.


• Employee discounts on various services, including gym memberships and shopping.


• Generous holiday allowance of up to 32 days, with the option to purchase additional leave, subject to meeting minimum criteria.


• Flexible working arrangements where feasible.


• Employee assistance program.


• Free parking at most Trust locations.

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