Lead Social Media Strategist

5 days ago

Swindon, Swindon, United Kingdom WH Smith Retail Holdings Limited Full time
Job Overview

Lead Social Media Strategist
Location: Swindon (with occasional travel to various locations)
Compensation: Competitive

At WHSmith, our team members are integral to our success. They are the ones who go above and beyond for our customers, driving our growth. This is why our Online Marketing division is dedicated to fostering an environment that encourages creativity and innovation, enabling our staff to excel in their roles.

The position of Lead Social Media Strategist involves collaborating with both the High Street and Direct teams to develop captivating social media content aimed at achieving our commercial objectives and enhancing brand visibility. While the role is primarily office-based, it will also require travel to various sites for content creation.

Key Responsibilities:
  • Designing and executing a continuous calendar of content for both ongoing and campaign-specific initiatives across our social media platforms.
  • Generating imaginative and groundbreaking content and campaigns that enhance brand recognition, market presence, and effectively engage target audiences.
  • Strategizing, constructing, and implementing campaigns to boost user engagement.
  • Collaborating closely with purchasing teams and supplier partners to execute paid initiatives that drive media revenue.
  • Analyzing performance metrics to derive insights that inform future campaigns, including preparing reports on campaign effectiveness.
  • Overseeing the social media marketing calendar, working in tandem with trade planning teams to amplify significant business trading periods and events.
  • Managing influencer collaborations, including contract negotiations and alignment with broader marketing strategies.
  • Keeping a close watch on competitor activities across social platforms and compiling recommendations to guide strategic planning.
Qualifications:
  • A minimum of 2 years' experience in a social media role, either in-house or at an agency.
  • Proven track record in developing content and campaigns that drive user engagement.
  • Capability to produce diverse content types, collaborating with design teams or working on-site.
  • Strong awareness of social media platforms and trends, with the agility to generate relevant ideas and content swiftly.
  • Experience in reporting on social media performance metrics.
Employee Benefits:
  • Hybrid working model, combining remote and office work.
  • Early finish on Fridays.
  • Flexible working arrangements.
  • 24 days of annual leave, plus your birthday off, and bank holidays, with the option to purchase additional leave.
  • Family-friendly leave policies.
  • Company pension scheme.
  • Sharesave scheme.
  • Annual bonus based on both company and individual performance.
  • Competitive salary.
  • Employee discount card for in-store and online purchases.
About WHSmith:

With a legacy spanning 230 years, we are proud to have evolved into a globally recognized brand, present in over 30 countries. We strive to be a familiar presence that our customers trust throughout their journeys in life. As a diverse team of over 12,000 colleagues, we are united in our mission to enhance our business through our commitments to our planet, our people, and the communities we serve.

WHSmith has established itself as a cornerstone of the High Street and in the hearts of our customers since 1792. Our extensive range of UK high street stores features a wide variety of products, including stationery, greeting cards, arts and crafts, newspapers, magazines, books, and beverages. We are an ambitious team that thrives on speed, collaboration, and innovation, fostering a truly entrepreneurial culture.

WHSmith is proud to be an inclusive employer, dedicated to ensuring that all colleagues feel welcomed and free to express their authentic selves.

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