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Lead Social Media Strategist

2 months ago

Swindon, Swindon, United Kingdom WH Smith Retail Holdings Limited Full time
Job Overview

Lead Social Media Strategist
Location: Swindon (with occasional travel to various locations)
Compensation: Competitive

At WHSmith, our team members are integral to our success. They are dedicated to enhancing customer experiences and driving our growth. Our Online Marketing division is committed to fostering a creative and innovative atmosphere that empowers individuals to excel in their roles.

The position of Lead Social Media Strategist involves collaborating with both the High Street and Direct teams to produce captivating social media content aimed at achieving our commercial objectives and increasing brand visibility. While primarily office-based, this role will also require travel to different sites for content creation.

Key Responsibilities:
  • Designing and executing a comprehensive content calendar for ongoing and campaign-specific social media initiatives
  • Crafting imaginative and impactful content and campaigns that enhance brand recognition and market presence, effectively reaching target audiences
  • Planning, developing, and implementing campaigns to boost audience engagement
  • Collaborating closely with purchasing teams and supplier partners to execute paid media strategies that drive revenue
  • Analyzing performance metrics to derive insights for future campaigns, including preparing reports on campaign effectiveness
  • Managing the social media marketing calendar in partnership with trade planning teams to highlight key business events and trading periods
  • Overseeing influencer collaborations, including contract negotiations and alignment with broader marketing strategies
  • Tracking competitor activities on social platforms and providing strategic recommendations for development
Candidate Profile:
  • A minimum of 2 years' experience in a social media role, either in-house or agency
  • Proven track record in creating engaging content and campaigns
  • Ability to produce diverse content types, collaborating with design teams or working on-site
  • Strong awareness of social media platforms and trends, with a knack for quickly generating relevant ideas and content
  • Experience in reporting on social media performance metrics
Benefits:
  • Hybrid working model, combining remote and office work
  • Early finish on Fridays
  • Flexible working arrangements
  • 24 days of annual leave, plus your birthday off and bank holidays, with options to purchase additional leave
  • Family-friendly leave policies
  • Company pension scheme
  • Sharesave scheme
  • Annual bonus based on both company and individual performance
  • Competitive salary
  • Employee discount card for in-store and online purchases
About WHSmith:

With a legacy spanning over 230 years, we take pride in our evolution into a globally recognized brand, operating in more than 30 countries. We are a trusted companion for our customers, offering familiarity and reliability in their daily lives. Our diverse workforce of over 12,000 colleagues is united in our mission to enhance our business through our commitments to sustainability, our people, and the communities we serve.

WHSmith has established itself as a cornerstone of the High Street, providing a wide array of products including stationery, greeting cards, art supplies, newspapers, magazines, books, and beverages. Our dynamic team thrives on collaboration, innovation, and a fast-paced environment, fostering an entrepreneurial spirit.

We are proud to be an inclusive employer, ensuring that all our colleagues feel welcomed and empowered to be their authentic selves.