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Lead Social Media Strategist
2 months ago
Lead Social Media Strategist
Location: Swindon (with occasional travel to various locations)
Compensation: Competitive
At WHSmith, our team members are central to our mission. They are the driving force behind our customer satisfaction and growth. Our Online Marketing team is dedicated to fostering an environment that encourages creativity and innovation, enabling our staff to excel in their roles.
The position of Lead Social Media Strategist involves collaborating with both the High Street and Direct teams to develop captivating social media content aimed at achieving our commercial objectives and enhancing brand visibility. While primarily office-based, the role will also require travel to different sites for content creation.
Key Responsibilities:
- Designing and executing a continuous content calendar and campaign initiatives across our social media platforms.
- Crafting imaginative and groundbreaking content and campaigns that elevate brand recognition, market presence, and resonate with target audiences.
- Planning, constructing, and implementing campaigns to boost engagement.
- Collaborating closely with purchasing teams and supplier partners to facilitate paid initiatives that generate media revenue.
- Analyzing performance metrics to ensure insights are integrated into future campaigns, along with preparing reports on campaign effectiveness.
- Overseeing the social media marketing calendar, working in tandem with trade planning departments to enhance key business trading periods and events.
- Managing influencer collaborations, including contract negotiations and alignment with broader marketing strategies.
- Monitoring competitor activities on social platforms and compiling strategic recommendations for development.
- A minimum of 2 years' experience in a social media role, either in-house or agency-side.
- Proven track record in creating content and campaigns that drive audience engagement.
- Ability to produce diverse content types, collaborating with design teams or on-site.
- Strong awareness of social media platforms and trends, with the agility to generate relevant ideas and content swiftly.
- Experience in reporting on social media performance metrics.
- Hybrid working model, combining remote and office work.
- Early finish on Fridays.
- Flexible working arrangements.
- 24 days of annual leave, plus your birthday off, in addition to public holidays, with an option to purchase extra leave.
- Family-friendly leave policies.
- Company pension scheme.
- Sharesave scheme.
- Annual bonus based on both company and individual performance.
- Competitive salary.
- Employee discount card for in-store and online purchases.
With a legacy spanning 230 years, we are proud to have evolved into a globally recognized brand, operating in over 30 countries. We are a trusted companion for our customers on their journeys, both in life and through life. As a diverse team of over 12,000 colleagues, we are united in our commitment to enhancing our business through our dedication to our planet, our people, and the communities we serve.
WHSmith has established itself as a cornerstone of the High Street and in the hearts of our customers since 1792. Our extensive range of UK high street stores features a variety of products, including stationery, greeting cards, arts and crafts, newspapers, magazines, books, and beverages. We are an ambitious team that thrives on collaboration, innovation, and a dynamic culture that fosters entrepreneurship.
WHSmith is proud to be an inclusive employer, ensuring that all colleagues feel welcomed and free to express their authentic selves.