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Senior Manager of Marketing Insights
2 months ago
Overview
The National Trust is seeking a Lead Marketing Analytics Strategist to spearhead our Marketing division. This pivotal role will oversee a team of skilled data analysts and marketing professionals dedicated to evaluating and enhancing multi-channel marketing initiatives and supporter experiences. As a key leader, you will establish the vision and strategic direction for your team, providing valuable insights to the organization regarding our audience engagement and the effectiveness of National Trust marketing efforts. Your contributions will have a lasting impact across the organization.
Marketing at the National Trust is central to fostering connections between individuals and places. By leveraging data and insights, we aim to comprehend the behaviors and motivations of our supporters, inspiring meaningful interactions, promoting our cherished brand, and encouraging visits, memberships, donations, and volunteerism.
Work Environment
Our organization is more extensive and intricate than it may seem. We are driven by passionate individuals within our teams, striving to achieve even more.
We are committed to inclusivity, ensuring that our workforce reflects the diverse communities we serve.
Your primary workplace will be at our head office, with opportunities to discuss and establish flexible remote working arrangements that suit both you and the Trust.
Key Responsibilities
As part of the Supporter Data & Customer Journeys team, you will be tasked with delivering marketing and audience analytics to various stakeholders within the Trust.
You will cultivate and develop your team to utilize our advanced marketing and data platforms (Salesforce Marketing Cloud, Data Cloud, Marketing Intelligence, Tableau, and Snowflake), guiding them in conducting thorough analyses, identifying trends in audience behavior, and articulating findings in a clear, actionable manner that informs stakeholders about audience needs. You will also lead the implementation of our marketing segmentation strategy, facilitating personalized customer journeys.
Collaboration with cross-functional teams will be essential, building upon existing foundations to ensure appropriate data access for marketing and other Trust departments. You will partner with IT and Data teams to uphold data quality standards and comply with data privacy regulations.
Ideal Candidate Profile
While you can refer to the full role profile for comprehensive details, we are particularly interested in candidates who possess:
- Proven experience as an organized and inspiring team leader with a background in developing data analyst teams.
- Extensive knowledge and experience in customer analytics and segmentation strategies.
- Proficiency in cross-channel marketing analytics, performance measurement, and attribution.
- A systematic and disciplined approach to defining and delivering analytics and insights.
- The capability to distill complex analyses into actionable insights that guide business investment decisions.
- Strong communication skills to convey intricate information effectively to non-technical audiences.
- Familiarity with databases, data models, SQL, and marketing/digital analytics tools.
- Expertise in facilitating data-driven customer journeys and experiences.
Benefits
The National Trust embraces the principle of 'For everyone, for ever.' We are dedicated to fostering an inclusive culture where all individuals feel a sense of belonging. We value diversity and strive to ensure our teams reflect the communities we serve.
• Comprehensive pension scheme of up to 10% of basic salary.
• Complimentary access to National Trust locations for you, a guest, and your children (under 18).
• Rental deposit loan scheme.
• Season ticket loan.
• Electric vehicle lease scheme.
• Employee discounts on various services, including gym memberships and shopping.
• Generous holiday allowance of up to 32 days, with options for additional holiday purchases.
• Flexible working arrangements whenever feasible.
• Employee assistance program.
• Free parking at most Trust locations.
