Marketing Insights Data Analyst
4 weeks ago
We are a global total workforce solutions firm, enabling organisations to thrive in an age of constant change by building, re-shaping, and optimising workforces. Our Contingent Workforce Solutions (CWS) is one of our service offerings, acting as an extension of our clients' recruitment team and providing professional interim and temporary resources.
Our client is a well-known building society with headquarters in Swindon, serving 15 million members at the heart of everything they do.
We are looking for a Data Analyst for an initial contract running to April 2025, with scope for extension. This is a flexible hybrid working arrangement with some presence expected in the Swindon office.
The purpose of this role is to provide data-driven insights to the marketing team to maximise the effectiveness of marketing campaigns. You will be analysing the effectiveness of existing strategies, helping to track costs, assessing how campaigns are performing against their forecasts, building out reporting dashboards, and more.
As a Marketing Insights Data Analyst, you will be responsible for:
- Identifying trends and patterns within large datasets to guide marketing decisions.
- Interrogating data using Power BI, SQL, and SAS.
- Collaborating with stakeholders to ensure alignment of data insights with business objectives.
- Delivering regular reports and presentations to key stakeholders to inform campaign adjustments.
- Continuously optimising reporting processes for improved efficiency.
We require a candidate with:
- Proven experience as a Data Analyst, preferably within a marketing team or related field.
- Strong proficiency in SQL and SAS for data analysis and reporting.
- Experience with data visualisation tools and creating dashboards.
- Excellent problem-solving and analytical skills, with a focus on data-driven decision-making.
- Ability to communicate insights clearly to both technical and non-technical stakeholders.
- Strong organisational skills and attention to detail.
- A proactive mindset and the ability to work independently as well as part of a team.
This client will only accept workers operating via an Umbrella or PAYE engagement model.
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