Strategic National Account Manager

3 weeks ago

Watford, Hertfordshire, United Kingdom Allwyn UK Full time

Join us in revolutionizing the National Lottery experience and contribute to impactful change for the greater good.

About Us:

We are Allwyn UK, a member of the Allwyn Entertainment Group – a leading global lottery operator with a strong presence in various countries. We have been granted the Fourth Licence to operate the National Lottery.

We have pioneered innovative technologies, established player protection frameworks, and demonstrated a commitment to enhancing lotteries. Our mission is to cultivate one of the UK's most inclusive workplaces, where individuals can showcase their best selves and perform at their highest potential for the benefit of charitable causes.

Allwyn is proud to be an Equal Opportunity Employer, dedicated to diversity and inclusion. We do not accept discrimination, harassment, or victimization in the workplace. All employment decisions are made based on business needs, job requirements, and individual qualifications. We encourage applications from individuals of all backgrounds.

At Allwyn, we place our purpose and values at the forefront of our operations. Join us as we embark on a transformative journey to enhance the National Lottery, ensuring it delivers more funds to good causes.

Role Purpose:

Reporting to the National Account Manager, this position is tasked with spearheading the development and execution of retail deployment strategies for designated accounts within Retail Channels. This role also supports the achievement of Annual Business Plans as necessary, managing relationships with selected National Account retailers.

Role Responsibilities:
  • Formulate and lead strategies to effectively implement transition plans within accounts, ensuring a 'World Class' retailer experience.
  • Assist the National Account Manager with account management and take ownership of specific accounts, overseeing trade marketing budgets, driving sales, maintaining in-store standards, and ensuring compliance.
  • Act as the representative of the customer internally and the ambassador of Allwyn externally, providing retail insights to inform the development of plans and tailor brand strategies for effective execution.
  • Build and nurture a cross-functional stakeholder network, fostering strong relationships across operations, commercial, and project management teams to facilitate successful transitions.
  • Collaborate with senior management within specified National Accounts, navigating a comprehensive contact matrix.
  • Gain a deep understanding of retailers' store development processes to aid strategic planning and generate insights for deploying and expanding the National Lottery.
  • Support the National Account Manager in crafting a Joint Business Plan to meet sales and profit targets for designated customers.
  • Assist in developing and implementing individual Retailer Business Plans in alignment with the Allwyn Retail Annual Business Plan.
  • Perform daily tasks to ensure the foundational elements of managing the Lottery category are effectively established.
  • Lead designated accounts to ensure mandatory training requirements are met for all staff, collaborating with relevant departments to create effective solutions.
  • Develop and execute a comprehensive communication plan to engage and inform stores and stakeholders, crucial for the success of Allwyn.
  • Analyze account performance and strategies to identify opportunities and implement initiatives that maximize sales and profits.
  • Demonstrate the value of the National Lottery to retailers, highlighting ways to leverage the opportunity for their business.
  • Oversee the execution of participant protection initiatives with designated customers.
  • Identify opportunities for product development and placement within assigned retailers.
  • Present concepts and ideas to key stakeholders, effectively negotiating as necessary.
  • Identify expansion opportunities within retailers, optimizing product ranges and ensuring maximum brand visibility.
Key Measures of Success:
  • Business & Management Expertise: Demonstrates a solid understanding of business dynamics, competitors, and market challenges.
  • Product Expertise: Possesses in-depth knowledge of the organization’s offerings and competitors, recognized as a technical expert in specific areas.
  • Impact: Accountable for the performance and results of multiple teams or departments.
  • Influence and Negotiation: Understands customer needs and effectively communicates product value, using creativity to persuade stakeholders.
  • Delivering Solutions: Implements strategies for continuous improvement and increased efficiency across Allwyn.
  • Decision Making: Negotiates with customers and mobilizes resources to navigate challenges and unlock opportunities.
Key Skills and Experience:
  • Strong understanding of retailer needs, business strategies, and operations.
  • In-depth knowledge of competitors within the industry.
  • Proven ability to build and leverage business relationships.
  • Demonstrated success in account and relationship management.
  • Good grasp of the retail marketplace.
  • Effective presentation and negotiation skills.
  • Strong verbal and written communication abilities, including report writing.
  • Proven capability to manage retailer interactions successfully.
  • Ability to analyze financial and business performance, providing insights and recommendations.
  • Proficient in Google and Microsoft Office products.
Our goal is to create an inclusive organization where individuals can contribute their best efforts for the benefit of good causes.

Allwyn is committed to being an Equal Opportunity Employer, fostering diversity and inclusion in the workplace.

Benefits:

  • 34 days of paid leave (including bank holidays)
  • 2 Life Days
  • 4x Salary Life Insurance
  • Pension contribution of 8.5%
  • BUPA health coverage
  • £500 wellness allowance
  • Income Protection

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