Social Media and Video Analytics Manager

3 weeks ago

London, Greater London, United Kingdom Time Out Full time

Position: Social Media and Video Analytics Manager

Location: London

Department: Content

Reporting to: Global Director of Content Strategy & Performance

Role Overview

We are seeking a proactive Social Media and Video Analytics Manager to become a vital part of Time Out's Content Strategy & Performance team. This role involves collaborating with content creators globally to enhance our brand's visibility and engagement, ensuring that exceptional social and video storytelling is central to our mission.

Your enthusiasm for data analysis and your ability to discern the elements that drive successful social and video content will be crucial. You will be responsible for gathering insights and conveying them to editorial teams, transforming intricate datasets into straightforward narratives and actionable recommendations that guide best practices across platforms such as TikTok, Instagram, YouTube, and other emerging channels. Additionally, you will work closely with the Head of Social and Head of Video to pinpoint new opportunities and provide data-driven advice on upcoming projects or events.

As a strategic thinker, you will significantly influence our long-term social and video strategy. This entails staying informed about industry trends, platform updates, and competitor activities, continuously refining your understanding of how to enhance content performance while experimenting with new formats. Your strong affinity for data will empower you to track our team's progress against monthly objectives and compile that information into regular reports.

Ultimately, your primary focus will be on expanding Time Out's global audience, discovering innovative methods to present our editors' expert recommendations, and ensuring that Time Out remains the leading source of information on urban living.

Key Responsibilities

  • Track and analyze the performance of social and video content against key performance indicators and competitors to achieve and surpass objectives.
  • Offer expertise, knowledge, and insights on social and video best practices, drawing from successes within the Time Out network and trends observed elsewhere.
  • Assist the Head of Social and Head of Video in strategizing social and video initiatives for forthcoming projects and events.
  • Utilize analytics tools to inform our global social and video strategy.
  • Stay updated on significant changes to social and video platforms, ensuring our publishing practices are adapted accordingly and that new functionalities are integrated.
  • Conduct assessments of Time Out's social and video channels to maintain a consistent brand presentation worldwide.
  • Support the launch of new social and video channels and platforms.

Candidate Requirements

  • Proficient in accessing and interpreting analytics from Instagram, TikTok, YouTube, Facebook, and Twitter, as well as third-party platforms like Dash Hudson.
  • Strong analytical capabilities and a data-centric approach to decision-making.
  • Excellent communication and collaboration skills to effectively engage with editors globally.
  • Meticulous organizational skills and the ability to manage projects independently from inception to completion.
  • Proactive in seeking to enhance social and video analysis skills.
  • Experience in creating social and video content is advantageous but not mandatory.

What We Value in a Candidate

Time Out is a diverse organization, reflecting the variety of the cities we cover. However, we share common characteristics and values. To be part of our team, you should...

  • Possess commercial acumen.
  • Be eager to engage in a fast-paced, transformative environment focused on excellence.
  • Think with a global perspective.
  • Exhibit strong communication and relationship-building skills.
  • Demonstrate a high sense of ownership, urgency, and drive.
  • Be a collaborative team player.

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