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Social Media Video Insights Specialist
2 months ago
Company Overview
As a Social Media Video Insights Specialist at Reach Plc, you will play a crucial role within our esteemed Studio & Insights team, focusing on the analysis and reporting of our engaging video content across leading platforms such as Facebook, TikTok, Twitter, Instagram, Snapchat, and YouTube. Your expertise will enable you to delve into social video metrics for our prominent brands, revealing patterns, celebrating achievements, and pinpointing opportunities for enhancement.
In this significant position, you will oversee and evaluate essential social metrics on a weekly basis, ensuring that our major brands remain at the forefront of the industry. Your analytical insights will bolster our market presence, making you an indispensable member of our team's achievements.
About Us
We are Reach Plc, a name you may not recognize, yet we have likely crossed paths without you realizing it. We are the driving force behind the UK and Ireland's most renowned digital platforms, magazines, and newspapers. From the Mirror, Daily Express, and OK, to our regional publications like the Liverpool Echo, BirminghamLive, and the Manchester Evening News (among many others), our brands and the narratives we tell are as diverse as our workforce. We empower individuals to share their experiences through our stories, as we believe this is what defines our humanity.
With a monthly readership of 47 million, Reach is the largest commercial publisher in the UK. Here, you will not only feel understood but also gain a deeper understanding of others.
Role Responsibilities
Enhance Reach's social media credentials to attract market and media agencies, fostering more commercial collaborations (both collectively and for specific brands like Curiously & OK) Serve as the subject matter expert across all major social analytics platforms, including Meta Business Suite, YouTube Studio, Snap Studio, TikTok Analytics, and X Analytics, as well as third-party tools Generate weekly social performance reports for all major brands within Reach, highlighting key metrics such as reach, impressions, follower growth, video views, engagements, and revenue Utilize this data to provide insights and recommendations to broader teams and key stakeholders across Reach Studio Analyze extensive data sets from major social platforms to deliver comprehensive insights, from year-over-year growth to specific demographic and revenue advancements for individual brands Develop customized reports and dashboards for Studio teams and senior management, ensuring that data is presented in a clear and user-friendly mannerRequired Qualifications
Strong knowledge of social video analytics and proficiency in generating reports from native platforms as well as Tubular Labs and Conviva Comprehensive understanding of indirect revenue strategies within social and video contexts In-depth knowledge of content quality, current trends, and platform-specific differences Familiarity with paid social strategies across Meta, TikTok, YouTube, and Snap Awareness of emerging social platforms and evolving content consumption behaviors Understanding of organic social media as an industry and strategies to maximize engagement and reach Experience in social media analytics and analysis within an agency or media organizationTechnical Proficiencies:
Proficient in Google Sheets/Excel Familiarity with Business Managers across Meta, TikTok, YouTube, and Snap Understanding of operated and owned platforms and the ability to produce insightful reports Capability to integrate APIs (when necessary) and conduct in-depth analyses of large data reportsAdditional Benefits
What We Offer:
We provide a competitive salary and a comprehensive benefits package, including:
Retirement Savings - Join our pension scheme with matched contributions up to 6% Generous Annual Leave - 25 days of holiday per year upon joining, with additional days accrued after three, five, and ten years of service. We also offer a Holiday Purchase Scheme Community Engagement Day - An extra day off each year to support a cause that matters to you Enhanced Family Leave - Including maternity, paternity, and adoption leave, available after just six months of employment Health Cash Plan - A free plan allowing you to claim back cash for various medical expenses Inclusive Workplace - As one of the UK's top 50 Inclusive Employers, we invite everyone to participate in our events, programs, and networks that celebrate diversity and foster an environment where all individuals can thrive Wellbeing Resources - Access to a 24/7 employee assistance program (EAP) for you and your loved ones Career Development Opportunities - Support from your line manager and a variety of learning and development programs We are also proud members of the 30% Club, a global initiative aimed at enhancing gender diversity at board and senior management levelsAt Reach plc, we believe that diversity enriches our customers, our business, and our workforce. We are committed to being an inclusive employer and encourage applications from all qualified candidates, regardless of background, circumstances, age, disability, gender identity, ethnicity, religion or belief, and sexual orientation.
