Retail Marketing Lead

3 weeks ago


London, Greater London, United Kingdom Artisan People Group Full time
Position Overview

Artisan People Group is seeking a dedicated and strategic Retail Marketing Lead to spearhead marketing initiatives across the Europe, Middle East, and Asia regions. This role is pivotal in shaping the brand's presence and profitability within various retail environments.

As the Retail Marketing Lead, your primary focus will be on crafting and executing a comprehensive marketing strategy that aligns with the brand's objectives, enhancing its image and driving sales across multiple retailer partnerships.

Key Responsibilities:

  • Articulate the annual marketing agenda to each retail partner, encompassing product launches, promotional sets, gifts with purchase, sampling initiatives, public relations, media outreach, and educational programs.
  • Oversee and manage the launch schedule tailored to each retailer's needs.
  • Formulate and execute a marketing plan that harmonizes brand development with sales enhancement efforts.
  • Collaborate with the sales and demand planning teams to establish accurate forecasts for samples and promotional items.
  • Lead the implementation of ongoing in-store marketing strategies.
  • Coordinate and facilitate training sessions focused on new product introductions and comprehensive brand education for retail staff.

The ideal candidate will possess a degree in Marketing, Business Administration, or a related discipline, coupled with substantial experience in retail marketing. Exceptional written and verbal communication skills are essential, along with the ability to cultivate strong relationships with both internal teams and external partners.

Moreover, you should have a strong analytical mindset, utilizing data insights to guide your strategic decisions. You thrive in fast-paced environments and are adept at influencing and collaborating with a diverse range of stakeholders to achieve common objectives.


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