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International B2B Events Marketing Lead
2 months ago
Job Title: Global Events Marketing Manager
Job Type: Permanent
Company: Marketing Talent | Marketing Recruitment Experts
Location: Central London office (hybrid role)
About the Role:
We are seeking an experienced Events Marketing Manager to join our team and take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.
Key Responsibilities:
- Develop and implement high-calibre, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
- Utilise a mix of channels, including email, social media, and content marketing, to maximise event visibility and registration.
- Use intuitive lead-generation techniques for data capture of new prospects.
- Devise and implement strategies to increase the return rate of event attendees.
- Build and manage databases, keeping data up to date and relevant for every campaign.
- Test, measure, and evaluate channels and tactics, making adjustments to improve results.
- Manage event websites, ensuring they are user-friendly and optimised for conversion.
- Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
- Develop and deliver content marketing strategies that enhance the events' social media presence.
- Coordinate with Operations and Programming teams to produce marketing deliverables, including sponsor material and post-event reports.
- Work with Product Marketers to ensure event marketing aligns with the overall marketing strategy.
Requirements:
- Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
- Strong focus on audience/delegate acquisition.
- Ideally experience working in the B2B financial, data, or market intelligence sectors.
- Experience devising or influencing events pricing strategies is beneficial.
- Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
- Confident use of Excel, CRM, and Marketing Automation platforms (SalesForce & Pardot ideally).
- Solid experience using social media marketing (ideally LinkedIn Ads).
- Excellent written and verbal communication skills in English.
- Good eye for design and ability to produce high-quality marketing materials.
What We Offer:
This is an exciting opportunity to join a leading B2B publishing and events brand, with excellent opportunities for progressing your career.
We endeavour to respond to all applicants within 14 days. If you're not contacted within 14 days, you may assume your application on this occasion has not been successful.
