Lead Marketing Strategist – Inflight Retail
3 weeks ago
Position Overview
Senior Marketing Strategist – Inflight Retail
easyJet is on a mission to establish the premier airline retail experience, and we are seeking a dedicated professional to join our dynamic Inflight Retail team within the Marketing division. This team is responsible for crafting a fully integrated retail marketing strategy that positively impacts our financial performance.
Our goal is to remain at the forefront of evolving consumer preferences in areas such as food, beauty products, and general merchandise. We aim to harness technological advancements and cultivate robust partnerships with brands and retailers, all within the distinctive context of airline operations.
In this newly established role, you will report directly to the Inflight Retail Marketing Lead, focusing on the development and execution of marketing strategies for Inflight Retail Marketing propositions and the launch of new products. Collaboration will be key as you work alongside Inflight Retail Managers, the Marketing team, and various internal stakeholders, including CRM, Digital, and Content teams, as well as external agencies to bring marketing campaigns and creative materials to fruition for our Inflight offerings, particularly concerning Pre-Order and Order to Seat initiatives.
Key Responsibilities:
- Formulate an insight-driven marketing strategy, overseeing the complete Inflight customer journey and determining optimal interaction points to enhance customer experiences and drive revenue growth.
- Execute the marketing plan while managing the creative development and rollout of Inflight Retail marketing campaigns throughout the post-booking lifecycle, utilizing various channels such as paid and organic media, CRM, push notifications, and web communications. You will also establish, monitor, and report on commercial KPIs.
- Lead the marketing strategy and implementation plan for Order to Seat and Pre-Order initiatives, leveraging customer, market, and competitor insights to achieve defined commercial KPIs.
- Oversee the end-to-end management of Inflight Retail campaigns across all channels to support the introduction of new propositions, including CRM, social media, brochures, and digital assets related to the pre-order website and onboard Wi-Fi systems.
- Gain a deep understanding of the customer journey and insights related to Inflight Retail, developing effective communication strategies across all touchpoints while ensuring alignment with easyJet's brand and marketing objectives. Collaborate closely with internal teams and external partners to design and implement impactful strategies and campaigns.
- Through a test-and-learn approach, support the launch of initiatives aimed at driving quality traffic and conversion onboard, while evaluating and measuring all campaigns to ensure a favorable return on marketing investment and progress against established metrics.
Qualifications:
- A minimum of 4-5 years of experience in a marketing role, either on the client side or agency side, with a focus on a large consumer brand, preferably in a retail context.
- Comprehensive understanding of the marketing campaign lifecycle, from planning and briefing to creative development, production, and performance measurement, with strong creative judgment.
- Proven commercial acumen with experience in delivering retail marketing content that demonstrates measurable success.
- Ability to analyze customer insights and translate them into actionable implementation plans.
- Resilient, organized, and adaptable to a fast-paced and evolving environment.
Benefits:
- Competitive salary package
- Performance-based bonus opportunities
- Generous holiday allowance with the option to purchase additional leave
- Participation in employee share schemes
- Pension contributions
- Life insurance coverage
- Employee travel discounts for friends and family
- Annual holiday discount credits
- Flexible working arrangements
- Access to professional development resources and online learning tools
Work Environment
We typically collaborate in person a few times a week at our central office.
About easyJet
At easyJet, we are committed to making travel accessible while fostering a supportive and healthy workplace culture. We provide the necessary resources and tools to promote well-being and collaboration among our team members. Our approach emphasizes accountability and mutual support, embodying our core values.
Application Process
We encourage applications from individuals of diverse backgrounds to ensure our team reflects the customers we serve. If you feel you may not meet every requirement for this position, we still invite you to apply. Should you require any adjustments during the recruitment process, please inform us, and we will work together to find a suitable solution.
Business Area
Customer & Marketing
Primary Location
United Kingdom
Schedule
Full-time
-
London, Greater London, United Kingdom easyJet Full timeAbout the RoleWe are seeking a highly skilled Retail Marketing Strategist to join our Inflight Retail team at easyJet. As a key member of our Marketing function, you will be responsible for developing and delivering marketing strategies that drive customer engagement and revenue growth.Key ResponsibilitiesDevelop insight-driven marketing strategies to drive...
-
London, Greater London, United Kingdom easyJet Full timeAbout the RoleWe are seeking a highly skilled Retail Marketing Strategist to join our Inflight Retail team at easyJet. As a key member of our Marketing function, you will be responsible for developing and delivering marketing strategies that drive customer engagement and revenue growth.Key ResponsibilitiesDevelop insight-driven marketing strategies to drive...
-
London, Greater London, United Kingdom easyJet Full timeAbout the RoleWe are seeking a highly skilled Retail Marketing Strategist to join our Inflight Retail team at easyJet. As a key member of our Marketing function, you will play a crucial role in developing and delivering a comprehensive retail marketing strategy that drives business growth and customer satisfaction.Key ResponsibilitiesDevelop and implement...
-
London, Greater London, United Kingdom easyJet Full timeAbout the RoleWe are seeking a highly skilled Retail Marketing Strategist to join our Inflight Retail team at easyJet. As a key member of our Marketing function, you will play a crucial role in developing and delivering a comprehensive retail marketing strategy that drives business growth and customer satisfaction.Key ResponsibilitiesDevelop and implement...
-
Lead Events Marketing Strategist
3 weeks ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timePosition OverviewLead Events Marketing Strategist – Global B2B Conferences and EventsThis position offers a hybrid work model, requiring attendance in the office a few days each week.Note: A minimum of 3 years of experience in B2B Events Marketing is essential for consideration.We are thrilled to present an exceptional opportunity to join a prominent...
-
Lead Events Marketing Strategist
3 weeks ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timePosition OverviewLead Events Marketing Strategist – Global B2B ConferencesThis position offers a hybrid work model, requiring attendance in the office a few days each week.Note: A minimum of 3 years of experience in B2B Events Marketing is essential for consideration.We are thrilled to present an exceptional opportunity to join a prominent player in the...
-
Lead Marketing Strategist
3 weeks ago
London, Greater London, United Kingdom Devonshire Full timePosition OverviewDevonshire, a prominent player in the investment sector, is seeking a Lead Marketing Strategist to join their team on a fixed-term contract. This role is pivotal in enhancing the marketing efforts directed towards a diverse clientele, including institutional and wealth management sectors.The Client Marketing Team is dedicated to delivering...
-
Lead Performance Marketing Strategist
3 weeks ago
London, Greater London, United Kingdom CRS Full timeJob Title: Lead Performance Marketing StrategistLocation: LondonSalary: Competitive About the Lead Performance Marketing StrategistOur client, a rapidly expanding consumer finance organization, is dedicated to transforming the way individuals access loan options. With seven years of successful trading, they have established a strong market presence,...
-
Digital Marketing Strategist
4 days ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeJob Title: Digital Marketing StrategistJob Summary:We are seeking a highly skilled Digital Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to...
-
London, Greater London, United Kingdom easyJet Full timeAbout the RoleWe are seeking a highly skilled Retail Marketing Strategist to join our Inflight Retail team at easyJet. As a key member of our Marketing function, you will play a crucial role in developing and delivering a comprehensive retail marketing strategy that drives business growth and customer satisfaction.Key ResponsibilitiesDevelop and implement...
-
London, Greater London, United Kingdom easyJet Full timeAbout the RoleWe are seeking a highly skilled Retail Marketing Strategist to join our Inflight Retail team at easyJet. As a key member of our Marketing function, you will play a crucial role in developing and delivering a comprehensive retail marketing strategy that drives business growth and customer satisfaction.Key ResponsibilitiesDevelop and implement...
-
Marketing Sustainability Strategist
5 days ago
London, Greater London, United Kingdom Michael Page Marketing Full timeJob SummaryWe are seeking a highly skilled Marketing Sustainability Strategist to join our team at Michael Page Marketing. As a key member of our team, you will be responsible for developing and implementing the sustainability strategy for our clients in the FMCG industry.Key ResponsibilitiesDevelop and implement sustainability strategies that align with...
-
Growth Marketing Strategist
1 day ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £60,000About the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...
-
Growth Marketing Strategist
1 day ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £60,000About the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...
-
Lead Marketing Strategist
3 weeks ago
London, Greater London, United Kingdom Hyatt Corporation Full timeExciting Opportunity: Lead Marketing StrategistCompany OverviewHyatt Corporation, a prestigious name in the hospitality industry, is on the lookout for a Lead Marketing Strategist to enhance their vibrant team. Known for its commitment to luxury and exceptional service, Hyatt offers a remarkable experience to its guests.Job ResponsibilitiesAssist the...
-
Growth Marketing Strategist
3 days ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeAbout the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...
-
Growth Marketing Strategist
3 days ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeAbout the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...
-
Growth Marketing Strategist
4 days ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeAbout the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...
-
Growth Marketing Strategist
4 days ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeAbout the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...
-
Digital Marketing Strategist
3 days ago
London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full timeAbout the RoleWe are seeking a highly skilled and experienced Digital Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to the growth of our...
