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Propositions Marketing Lead – Customer Experience

2 months ago

London, Greater London, United Kingdom easyJet Full time
About the Role

We are seeking a highly skilled Retail Marketing Strategist to join our Inflight Retail team at easyJet. As a key member of our Marketing function, you will play a crucial role in developing and delivering a comprehensive retail marketing strategy that drives business growth and customer satisfaction.

Key Responsibilities
  • Develop and implement marketing strategies for Inflight Retail propositions and new product launches, working closely with internal stakeholders and external agencies.
  • Own the end-to-end customer journey touchpoints, analyzing customer insights to drive brilliant customer experiences and revenue growth.
  • Implement the marketing plan, managing the creative development and implementation of Inflight Retail marketing campaigns across various channels, including paid and organic media, CRM, push and web communications.
  • Identify, own, and report on commercial KPIs, driving the marketing strategy and implementation plan for IFR Order to Seat and Pre-Order based on customer, market, and competitor insights.
  • End-to-end management of IFR campaigns to support all channels for the delivery of new propositions, including CRM, social media, seat backs, brochures, and digital assets.
Requirements
  • Minimum 4-5 years' experience working in a marketing team, either Client or Agency-side, on a large consumer brand, ideally in a retail capacity.
  • Strong commercial acumen with demonstrable experience delivering retail marketing content with proven commercial success.
  • Able to interpret customer insights and turn them into a clear implementation plan.
  • Resilient, organized, and able to react to a constantly changing and dynamic environment.
What We Offer
  • Competitive base salary.
  • Up to 20% bonus.
  • 25 days holiday plus bank holidays, with opportunity to buy 5 additional days leave after 12 months in role.
  • BAYE, SAYE & Performance share schemes.
  • 7% pension.
  • Life Assurance (x4).
  • Discounted staff travel scheme with access for friends and family.
  • Annual credit for discount on easyJet holidays.
  • 'Work Away' scheme, allowing you to work abroad for 30 days a year.
  • Electric vehicle lease salary sacrifice scheme.
  • Access to online learning tools and development programmes.