Sales Enablement Strategist

3 weeks ago

London, Greater London, United Kingdom The Economist Full time

Introduction

About Us

At The Economist Group, we are dedicated to fostering advancement. This commitment is the common thread that unites our team. Our organization is characterized by a passion for innovation, independence, and thoroughness in our respective domains. We empower individuals and organizations to comprehend and address the significant challenges and transformations occurring globally. Our analytical precision, worldwide expertise, and evidence-based insights equip stakeholders to navigate these changes effectively.

Founded in 1843 by a Scottish hat manufacturer, The Economist newspaper was established to advocate for free trade. Over the years, we have transformed into a fiercely independent global media and information services entity, delivering insightful analysis to an international audience. Our offerings reach subscribers and clients in 170 countries through four distinct business units, each committed to maintaining our esteemed reputation for excellence and integrity.

The Role

Reporting directly to the Head of Sales Enablement, the Sales Enablement Strategist plays a pivotal role in designing and implementing enablement solutions that enhance sales effectiveness, productivity, and operational efficiency across our global sales teams. This position is crucial for embedding the advantages of a significant transformation initiative, ensuring its integration throughout The Economist Group.

The ideal candidate will collaborate with operations teams to create sales tools and programs that align with our business unit-specific sales strategies and growth objectives. This role presents an opportunity to influence and drive sales strategy success within a developing team. The Economist is establishing a Commercial Operations & Enablement team as a 'Centre of Excellence' to promote sustainable sales outcomes, deliver value to our clients, and support our commercial teams across various business units.

The successful candidate will naturally build trust and credibility with multiple stakeholders and work collaboratively across editorial, commercial innovation, marketing, technology, and finance departments. They will be adept at preparing the sales force to articulate The Economist's value proposition and implement growth opportunities identified through data analysis, particularly within a tiered account segmentation framework.

Key Responsibilities

  • Develop and execute enablement solutions in collaboration with various stakeholders, establishing clear metrics for success and growth impact through a Strategic Account Management approach.
  • Create and oversee the implementation of sales enablement tools and programs that enhance customer value.
  • Work closely with marketing colleagues to align with account-based marketing strategies and commercial execution.
  • Generate value narratives, solution frameworks, and client engagement tools.
  • Collaborate with sales leadership to identify and address knowledge gaps within the sales organization.
  • Partner with strategy and editorial teams to manage the communication of new solutions and offerings, enhancing cross-selling success by translating content into materials that resonate with sales personnel.
  • Promote the adoption of sales technology tools and processes, continuously optimizing these processes across the organization.
  • Collaborate with sales operations to assess the effectiveness of sales enablement programs, improving knowledge transfer, behavior change, and business outcomes.
  • Maintain a strong focus on client interactions and the value delivered by The Economist Group in all enablement efforts for global sales teams.

Qualifications and Skills

The successful candidate will possess:

  • A minimum of 6+ years of experience in sales or revenue enablement, with a proven track record in designing and implementing effective enablement solutions.
  • Strong sales acumen, with an understanding of the drivers behind sales organizations and the ability to ensure client advocacy and effective communication with senior stakeholders.
  • Demonstrated experience in driving innovation and process enhancements that enable business objectives.
  • Proven ability to collaborate and influence across various internal departments.
  • Capability to identify needs, design enablement solutions, and deliver impactful training to the sales team.
  • Excellent project and time management skills, with the ability to prioritize effectively to meet deadlines.
  • A willingness to expand knowledge and expertise as required.
  • Ability to work autonomously as well as within a centralized team structure.
  • Exceptional English communication skills, both written and verbal.

Our Values

Our values represent a collective set of beliefs and behaviors that reinforce The Economist Group's mission and aspirations. They reflect our commitment to pursuing progress for individuals, organizations, and the world.

Independence

We operate free from external influences, promoting exploration and independent thought.

Integrity

We are committed to uncovering the truth and standing firm in our beliefs, fostering trust through rigorous fact-checking and transparency.

Excellence

We strive for the highest standards in all endeavors, driven by ambition and curiosity in our pursuit of continuous improvement and innovation.

Inclusivity

We embrace diversity in thought and background, encouraging healthy debate and respecting all perspectives.

Openness

We cultivate a collaborative and empathetic culture that values the interests and initiatives of our colleagues, where new ideas are essential to our success.

The Economist Group is committed to diversity and equal opportunities, fostering an inclusive environment for all employees and potential candidates, regardless of background or identity.

Join Us

In this role, you will support colleagues across all four of our business units, contributing to our mission of delivering insightful analysis and fostering global understanding.

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