Sales Enablement Strategist

3 weeks ago

London, Greater London, United Kingdom The Economist Full time

Introduction

About Us

At The Economist Group (TEG), we are dedicated to fostering advancement. This commitment unites our diverse teams, all driven by a shared passion for innovation, independence, and excellence in their respective domains. We empower individuals and organizations to navigate the significant challenges and transformations that shape our world. Our analytical precision, global expertise, and data-driven insights equip our clients to understand these changes and strategize effectively.

Founded in 1843 by a Scottish hat manufacturer, The Economist has grown into a globally recognized media and information services entity, delivering insightful analysis to an international audience. We serve subscribers and clients in 170 countries through four distinct business units, each maintaining our esteemed reputation for quality and integrity.

The Role

Reporting to the Head of Sales Enablement, the Sales Enablement Strategist plays a crucial role in crafting and implementing solutions that enhance sales efficiency, productivity, and operational effectiveness across our global sales teams. This position is vital for embedding the advantages of our comprehensive Transformation initiative, 'Client & Commercial Excellence,' throughout The Economist Group.

The ideal candidate will collaborate with operational teams to create sales tools and programs that align with TEG's strategic sales objectives and drive business growth. This is a unique opportunity to influence and propel sales strategy success within a dynamic team. The Economist is establishing a Commercial Operations & Enablement team as a 'Centre of Excellence' to foster sustainable sales outcomes, deliver value to our clients, and support our commercial teams across various business units.

The successful candidate will naturally build trust and credibility with a variety of stakeholders and work collaboratively across editorial, commercial innovation, marketing, technology, and finance sectors. They will be adept at preparing the sales force to effectively communicate The Economist's value proposition and leverage opportunities for growth identified through data analysis, particularly within a tiered account segmentation framework.

Key Responsibilities

  • Design and implement enablement solutions in partnership with multiple stakeholders, establishing clear metrics for success and growth impact through a Strategic Account management approach.
  • Develop and oversee the execution of sales enablement tools and programs that enhance customer value.
  • Collaborate closely with Marketing to align with account-based marketing strategies and commercial execution.
  • Create compelling value narratives, solution frameworks, and client engagement tools.
  • Work alongside sales leadership to identify and address knowledge gaps within the sales organization.
  • Partner with strategy and editorial teams to effectively communicate new solutions and offerings, enhancing cross-selling success by translating content into impactful materials for sellers.
  • Promote the adoption of sales technology tools and processes, continually optimizing these practices across the organization.
  • Collaborate with Sales Operations to assess the effectiveness of sales enablement initiatives, enhancing knowledge transfer, behavior change, and business outcomes.
  • Maintain a strong focus on client interactions and the value The Economist Group provides to clients in all sales enablement efforts.

Qualifications and Skills

The successful candidate will possess:

  • A minimum of 6+ years of experience in sales or revenue enablement, with a proven track record in designing and implementing effective enablement solutions.
  • Strong understanding of sales dynamics and the ability to foster client advocacy and engage effectively with senior decision-makers.
  • Demonstrated capability in driving innovation and process enhancements that align with business objectives.
  • Proven ability to collaborate and influence across various internal departments.
  • Skills in identifying needs, designing enablement solutions, and delivering impactful training to sales teams.
  • Excellent project and time management abilities, with a focus on prioritizing tasks to meet deadlines.
  • A willingness to further develop knowledge in relevant areas as needed.
  • The ability to work autonomously as well as within a centralized team structure.
  • Exceptional English communication skills, both written and verbal.

Our Values

Our values reflect our mission to pursue progress for individuals, organizations, and the world:

  • Independence: We encourage exploration and free-thinking, championing freedom within our organization and globally.
  • Integrity: We are committed to uncovering the truth and standing firm in our beliefs, inspiring trust through rigorous fact-checking and transparency.
  • Excellence: We strive for the highest standards in all endeavors, driven by ambition and a quest for continuous improvement.
  • Inclusivity: We value diverse perspectives and promote healthy debate, treating all colleagues and clients with fairness and respect.
  • Openness: We cultivate a collaborative culture that values new ideas and encourages initiative.

The Economist Group is dedicated to diversity and equal opportunities, fostering an inclusive environment for all employees and prospective candidates, regardless of background or identity.

Join Us

In this role, you will support colleagues across all four of our business units, contributing to a culture of excellence and innovation.

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