CRM Senior Executive

6 days ago


Leeds, Leeds, United Kingdom William Hill PLC Full time

We are seeking a seasoned professional to lead our CRM efforts as a Senior CRM Manager. This role will be instrumental in driving business growth and enhancing customer experiences.

Reporting to the Head of CRM, you will oversee a team of 7 Campaign Executives, responsible for planning and executing campaigns across the UK and Ireland.

Key Responsibilities:

  1. Strategic Planning: Develop and implement CRM strategies to drive business growth and customer engagement.
  2. Team Leadership: Lead a team of Campaign Executives, providing guidance and support to ensure successful campaign execution.
  3. Data Analysis: Analyze data to identify trends and opportunities for improvement, recommending tactical tests to enhance CRM performance.
  4. Collaboration: Liaise with cross-functional teams, including Data & Deliver and central CRM ops, to ensure seamless execution of CRM plans.

Requirements:

  1. Proven experience in CRM-related environments, with a strong understanding of creative development and multi-layered matrix management.
  2. Experience overseeing a range of media channels and CRM programs.
  3. Technical knowledge of databases, including HTML and ESPs, with Java being a plus.

What We Offer:

  1. Competitive Compensation: A rewarding salary, pension, and bonus schemes.
  2. Flexible Working: Hybrid working arrangement, with the option to work from home up to 80% of the time.
  3. Perks and Discounts: Discounts at high-street retailers.

About Us:

We are a leading business that values diversity, equity, and inclusion. We prioritize creating a welcoming and safe workplace that fosters growth and opportunities for all employees. As a business, we are committed to investing in our employees' futures and helping them develop their unique strengths.



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