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Senior CRM Specialist

2 months ago

Leeds, Leeds, United Kingdom ECOM Recruitment Full time
Position Overview

We are looking for a Senior CRM Analyst to support our esteemed client in enhancing their marketing initiatives. In this pivotal role, you will be instrumental in executing marketing strategies across various platforms, including direct mail, email, push notifications, and SMS. Your analytical skills will be crucial in providing insights that refine customer targeting methods.

Key Responsibilities:

  • Implement multi-channel campaign selections aligned with customer and marketing objectives.
  • Design and oversee customer journeys utilizing our CRM system.
  • Ensure the correct configuration of promotional codes prior to customer distribution.
  • Enhance and maintain data integrations between marketing automation systems.
  • Provide timely and accurate analytics to assess the success of marketing campaigns across all direct communication channels.
  • Identify avenues for improving customer targeting through data-driven insights.
  • Collaborate closely with marketing teams to elevate customer experience and increase customer lifetime value.
  • Manage your workload effectively to adhere to deadlines.

Required Experience:

  • Practical experience with CRM or marketing automation platforms; familiarity with Adobe Campaign is preferred.
  • Strong SQL proficiency and experience in managing marketing databases.
  • Competence in Microsoft Office Suite (Excel, PowerPoint).
  • Robust numerical skills and a solid grasp of data analysis.
  • A proactive and innovative mindset towards addressing business challenges.
  • Confidence in making commercial recommendations based on analytical insights.
  • Meticulous attention to detail, with the capability to work accurately under pressure.
  • Excellent organizational and time management skills.
  • Adept problem solver with strong interpersonal abilities, capable of articulating ideas clearly in both verbal and written forms.
  • A collaborative team player with a keen sense of commercial awareness.

Preferred Qualifications:

  • Experience in direct-to-consumer (D2C) e-commerce.
  • Background in retail marketing.