Customer Loyalty Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom Sainsbury's Full time
Overview

As part of our CRM and loyalty division, we prioritize 'Understanding our customers better than anyone else' to enhance business growth, including sales, profitability, and market share, while fostering long-term customer loyalty. Your role will involve driving customer registrations and encouraging ongoing engagement through targeted marketing initiatives for the Argos and Sainsbury's brands, as well as the broader Sainsbury's group.

Key Responsibilities
  • Grasp the strategic objectives and facilitate the execution of activities that enhance customer loyalty and support overall business performance.
  • Identify, test, and implement innovative activity concepts and mechanisms to continuously enhance the loyalty program.
  • Collaborate with relevant agencies and internal teams to outline, develop, and execute plans across various channels, ensuring timely, budget-compliant, and high-quality delivery.
  • Partner closely with the Analytics team to provide accurate forecasting, customer targeting, data selections, and analytical insights.
  • Maintain a customer-focused approach in all communications, aligning content with significant events in the customer journey.
  • Present campaign strategies and performance insights to stakeholders in appropriate forums, fostering support and understanding of business objectives.
  • Assist the loyalty manager with the development of our loyalty strategy and other ad-hoc projects as needed.
Essential Skills and Qualifications
  • Proficient knowledge of CRM and loyalty marketing initiatives.
  • Proven experience in managing end-to-end direct marketing campaigns from conception to execution.
  • Strong creative and communication abilities, with a solid understanding of proposition development, content strategy, creative processes, channel integration, and brand guidelines.
  • Competent in interpreting and analyzing data analytics, enabling effective management of insights and recommendations based on results.
  • Excellent stakeholder management skills, adept at juggling multiple timelines and processes while ensuring operational excellence in campaign delivery.
  • Strong project management capabilities, with the ability to oversee several campaigns concurrently.
  • Effective influencing and relationship-building skills.
  • Ability to convey results and insights in a clear manner that is easily understood by all stakeholders.
Success Metrics
  • Achieve the defined customer and commercial objectives.
  • Ensure accurate forecasting with expenditures remaining within budget.
  • Meet campaign KPIs: sales, ROI, open rates, redemption rates, and points issuance.
  • Exhibit impeccable budget management, taking responsibility for prudent spending and Nectar points issuance.
  • Deliver campaigns punctually and within budget, with rigorous quality assurance.
  • Cultivate strong relationships with all stakeholders, particularly with the analytics team to enhance collaboration.
Decision-Making Authority
  • Implementation of budgetary decisions.
  • Content and creative development choices.
  • Targeting and offer mechanics.
Available Resources
  • Access to existing and new CRM and loyalty agencies and their respective teams.
  • Collaboration with cross-functional Sainsbury's teams, including Marketing, Trading, IT, Legal, Finance, and Procurement.
  • Support from analysts as part of a collaborative effort.
  • Guidance from the Loyalty Marketing Manager.
Note: This role profile outlines the core outputs expected from this position and is not intended to encompass specific tasks or temporary activities, recognizing the need for flexibility in a dynamic environment.

We are dedicated to fostering an inclusive workplace, welcoming individuals from all backgrounds. Here, you will have opportunities to explore new challenges, whether within your team or across the organization. We take professional development seriously and are committed to supporting your growth. Additionally, we celebrate our colleagues' contributions and offer flexible working arrangements whenever possible. Upon joining our team, you will enjoy a comprehensive range of benefits, including discounts, pension schemes, and performance-related bonuses.

  • Customer Loyalty Marketing Specialist

    3 weeks ago

    London, Greater London, United Kingdom Sainsbury's Full time

    Marketing - Customer Loyalty Marketing Specialist Overview Our focus within the CRM and loyalty division is to enhance our understanding of customers, which is essential for driving business expansion, including revenue growth, profitability, and market share, while fostering enduring customer loyalty. Your role will involve promoting customer...

  • Loyalty Program Marketing Specialist

    3 weeks ago

    London, Greater London, United Kingdom Ventula Consulting Full time

    Position OverviewLoyalty Program Marketing Specialist - 9 Month Fixed ContractVentula Consulting is seeking a knowledgeable Loyalty Program Marketing Specialist to join our expanding CRM team. This role is essential for enhancing our CRM and Loyalty initiatives.Key Responsibilities:The selected candidate will collaborate closely with the CRM and Loyalty lead...

  • Customer Loyalty Marketing Specialist

    3 weeks ago

    London, Greater London, United Kingdom Sainsbury's Full time

    Position: Loyalty Marketing ExecutiveOverviewAs part of our CRM and loyalty division, we are dedicated to 'Understanding our customers better than anyone else' to foster business expansion, including sales growth, profitability, and market share, while also nurturing long-term customer loyalty. Your role will involve enhancing registrations and encouraging...

  • CRM & Loyalty Marketing Specialist

    2 hours ago

    London, Greater London, United Kingdom Fuel Ventures Full time

    About the RoleWe are seeking a highly skilled CRM & Loyalty Executive to join our Marketing team at Fuel Ventures. As a key member of our team, you will play a crucial role in driving customer retention and loyalty across our luxury fashion marketplace.Key ResponsibilitiesCustomer Retention and Loyalty StrategyDevelop and execute a comprehensive customer...

  • AWS Data Architect

    2 days ago

    London, Greater London, United Kingdom IAG Loyalty Full time

    About the RoleWe are seeking a highly skilled Data Architect to join our team at IAG Loyalty. As a Data Architect, you will play a critical role in designing, developing, and maintaining the data models that support our team's work.Key ResponsibilitiesData Modeling: Lead the creation of conceptual, logical, and physical data models that support our team's...

  • AWS Data Architect

    1 day ago

    London, Greater London, United Kingdom IAG Loyalty Full time

    About the RoleWe are seeking a highly skilled Data Architect to join our team at IAG Loyalty. As a Data Architect, you will play a critical role in designing, developing, and maintaining the data models that support our team's work.Key ResponsibilitiesData Modeling: Lead the creation of conceptual, logical, and physical data models that support our team's...

  • Customer Loyalty Marketing Lead

    3 weeks ago

    London, Greater London, United Kingdom Grind Full time

    Become a part of our dynamic team at GrindWe are a coffee company rooted in London, dedicated to sustainability and excellence. As we expand, we are in search of a Customer Retention Marketing Manager to enhance our customer loyalty and drive sustainable revenue growth.Key Responsibilities:Oversee paid marketing initiatives across diverse platforms including...

  • Customer Loyalty Manager

    6 days ago

    London, Greater London, United Kingdom Moonpig Group Full time

    About the RoleWe are seeking a skilled CRM Executive to join our team at Moonpig Group. As a key member of our customer engagement team, you will play a crucial role in planning and executing CRM communications to our most loyal customers and members of our Plus subscription across multiple markets.Key ResponsibilitiesSupport the planning and execution of...

  • Customer Loyalty Manager

    4 days ago

    London, Greater London, United Kingdom Moonpig Group Full time

    About the RoleWe are seeking a skilled CRM Executive to join our team at Moonpig Group. As a key member of our customer engagement team, you will play a crucial role in planning and executing CRM communications to our most loyal customers and members of our Plus subscription across multiple markets.Key ResponsibilitiesSupport the planning and execution of...

  • Data Quality Assurance Specialist

    2 weeks ago

    London, Greater London, United Kingdom IAG Loyalty Full time

    IAG Loyalty - Data Quality Assurance SpecialistAt IAG Loyalty, we're dedicated to delivering exceptional experiences through our renowned Avios currency. Our Product & Data team is driving a transformation into a data-driven powerhouse, focused on loyalty products and services. We're committed to top-notch customer and partner service, agile methodologies,...

  • Loyalty and Retention Specialist

    5 days ago

    London, Greater London, United Kingdom Inspiring Interns & Graduates Full time £40,000 - £45,000

    About the RoleWe are seeking a highly skilled CRM and Loyalty Programme Manager to join our team at Inspiring Interns & Graduates. As a key member of our organization, you will be responsible for analyzing loyalty card data, generating actionable insights, and managing campaigns to increase membership, sales, and revenue from members.Key ResponsibilitiesData...

  • Loyalty Program Marketing Coordinator

    3 weeks ago

    London, Greater London, United Kingdom Sainsbury's Full time

    Overview Our CRM and loyalty division is dedicated to understanding our customers more profoundly than any competitor, aiming to enhance business growth through increased sales, profitability, and market share while fostering long-term customer loyalty. Your primary responsibility will be to boost registrations and encourage ongoing engagement through...

  • Director of Marketing and Loyalty

    5 days ago

    London, Greater London, United Kingdom The Doyle Collection Full time

    Job SummaryThe Doyle Collection is seeking a highly experienced and innovative Marketing Director to lead our marketing efforts in London and drive business growth across our luxury hotels. As a key member of our marketing leadership team, you will be responsible for developing and executing strategic marketing campaigns to elevate our brand reputation,...

  • Customer Loyalty Manager

    2 days ago

    London, Greater London, United Kingdom Redefined Ltd Full time

    About the RoleWe are seeking a highly skilled Customer Loyalty Manager to join our team at Redefined Ltd. As a key member of our Luxury brand portfolio, you will play a crucial role in driving excellent execution and delivering best-in-class assets to our customers.Key ResponsibilitiesActivation Planning: Develop and implement a rolling activation plan for...

  • Customer Loyalty Manager

    2 days ago

    London, Greater London, United Kingdom Redefined Ltd Full time

    About the RoleWe are seeking a highly skilled Customer Loyalty Manager to join our team at Redefined Ltd. As a key member of our Luxury brand portfolio, you will play a crucial role in driving excellent execution and delivering best-in-class assets to our customers.Key ResponsibilitiesActivation Planning: Develop and implement a rolling activation plan for...

  • Customer Relationship Marketing Specialist

    3 weeks ago

    London, Greater London, United Kingdom GTCO Full time

    Position OverviewGTCO is in search of a motivated and detail-oriented Customer Relationship Marketing Specialist to join our innovative team. This role is pivotal in enhancing customer interaction and loyalty through advanced CRM methodologies. The ideal candidate will possess a strong passion for customer-centric marketing and a keen interest in leveraging...

  • Customer Loyalty Program Manager

    6 days ago

    London, Greater London, United Kingdom DTC Jobs Full time

    Job Summary: We are seeking a seasoned professional to lead our customer retention efforts and drive long-term growth for our DTC business.About the Role: As the Head of Customer Retention Strategy, you will be responsible for developing and executing a comprehensive retention strategy that includes LTV optimization, user experience enhancement, and customer...

  • Data Architect

    2 weeks ago

    London, Greater London, United Kingdom IAG Loyalty Full time

    About the RoleWe are seeking a highly skilled Data Architect to join our team at IAG Loyalty. As a Data Architect, you will play a critical role in designing, developing, and maintaining our data models to support our business objectives.Key ResponsibilitiesData Modeling: Lead the creation of conceptual, logical, and physical data models that support our...

  • Customer Loyalty Specialist

    5 days ago

    London, Greater London, United Kingdom Fenwick Full time £35,000

    About the RoleWe are seeking a highly skilled Senior Marketing Retention Specialist to join our team at Fenwick. As a key member of our marketing department, you will play a crucial role in developing and implementing strategies that enhance customer retention and deepen engagement.Key ResponsibilitiesRetention Strategy Development: Develop and execute...

  • Head of Customer Engagement and Loyalty

    4 days ago

    London, Greater London, United Kingdom Bitsight Full time

    About the RoleBitsight, a leading cyber risk management company, is seeking a seasoned professional to fill the role of Director, Customer Experience and Advocacy. This strategic position will play a crucial part in deepening our relationships with existing customers by creating marketing programs focused on customer retention, engagement, and loyalty.Key...