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Loyalty Program Marketing Coordinator

2 months ago

London, Greater London, United Kingdom Sainsbury's Full time
Overview

Our CRM and loyalty division is dedicated to understanding our customers more profoundly than any competitor, aiming to enhance business growth through increased sales, profitability, and market share while fostering long-term customer loyalty. Your primary responsibility will be to boost registrations and encourage ongoing engagement through compelling, targeted marketing initiatives for the Argos and Sainsbury's brands, along with the broader Sainsbury's group.

Key Responsibilities
  • Grasp the overarching strategy and facilitate the execution of activities that cultivate customer loyalty and bolster overall business performance.
  • Identify, test, and implement innovative activity concepts and mechanisms to enhance and refine the loyalty program.
  • Collaborate with relevant agencies and internal teams to brief, develop, and execute plans across all channels, ensuring timely delivery, budget adherence, and quality standards.
  • Partner closely with the Analytics team to provide clear briefs and ensure precise forecasting, customer targeting, data selections, and analysis.
  • Maintain a customer-focused approach in all communications, aligning content with significant events in the customer journey.
  • Present campaign strategies and performance insights to stakeholders in appropriate forums, fostering support and comprehension of business objectives.
  • Assist the loyalty manager with the development of our loyalty strategy and any ad-hoc projects as necessary.
Essential Skills and Qualifications
  • Proficient knowledge of CRM and loyalty marketing initiatives.
  • Proven experience in the complete delivery of direct marketing campaigns from inception to execution.
  • Strong creative and communication abilities, with a solid understanding of proposition development, content strategy, creative execution, channel integration, and brand guidelines.
  • Comfortable interpreting and analyzing data analytics, enabling effective management of insights and recommendations based on outcomes.
  • Excellent stakeholder management skills, adept at handling multiple timelines and processes while reviewing costs and performance to ensure operational excellence in campaign delivery.
  • Strong project management capabilities, with the ability to juggle several campaigns concurrently.
  • Effective influencing and relationship-building skills.
  • Ability to convey results and insights in a manner that is easily comprehensible to all stakeholders.
Success Metrics
  • Achieve the established customer and commercial performance metrics.
  • Ensure accurate forecasting with expenses remaining within budget.
  • Meet campaign KPIs, including sales, ROI, open rates, redemption rates, and points issuance.
  • Exhibit impeccable budget management, taking responsibility for prudent spending and issuing loyalty points.
  • Deliver campaigns punctually and within budget, with rigorous quality assurance.
  • Cultivate strong relationships with all stakeholders, particularly focusing on fostering excellent collaboration with the analytics team.
Decision-Making Authority
  • Implementation of budgetary decisions.
  • Decisions regarding content and creative development.
  • Targeting and offer mechanics decisions.
Available Resources
  • Access to existing and new CRM and loyalty agencies and their respective teams.
  • Collaboration with cross-functional Sainsbury's teams, including Marketing, Trading, IT, Legal, Finance, and Procurement.
  • Analysts as part of the 'Power of 2' initiative.
  • Support from the Loyalty Marketing Manager.
Inclusivity Commitment
We are dedicated to fostering an inclusive environment, welcoming individuals from all backgrounds. Here, you will have opportunities to explore new challenges, whether within a dynamic team or across different areas of the business. We prioritize development and are committed to supporting your growth. Additionally, we recognize and celebrate the efforts of our colleagues and strive to offer flexible working arrangements.

Employee Benefits
We provide a comprehensive range of benefits, including a colleague discount program, pension schemes, life cover, and potential performance-related bonuses. Your well-being is a priority, and we offer annual leave, the option to purchase additional holiday, and various financial benefits such as season ticket loans and health cash plans. We also support significant life events with generous leave policies.

For a detailed overview of our benefits, please refer to our resources.