Global Director of Incentives and Loyalty Programs

1 week ago

London, Greater London, United Kingdom M3EU Full time

Job Title: Global Director of Incentives and Loyalty Programs

Job Summary:

M3EU is seeking a highly skilled Global Director of Incentives and Loyalty Programs to design, implement, and manage global incentive programs tailored to healthcare professionals and patients participating in our market research panels.

Key Responsibilities:

  • Develop and implement comprehensive incentive and loyalty programs for healthcare professionals and patients participating in our market research panels.
  • Collaborate with cross-functional teams to align program objectives with overall company goals and market research objectives.
  • Oversee the execution of incentive programs on a global scale, ensuring consistency and compliance with regional regulations.
  • Monitor program performance metrics and adjust strategies as needed to optimize participant engagement and satisfaction.
  • Define incentive & loyalty program strategies that effectively drive customer engagement, retention, and lifetime value within the healthcare market research context.
  • Collaborate with external partners, vendors, and clients to enhance program offerings and maintain a competitive edge.
  • Develop and manage budgets for incentive programs, ensuring cost-effectiveness and maximum return on investment.
  • Create clear and compelling communication materials to promote incentive programs and educate participants on program benefits.
  • Provide training and support to internal and external stakeholders involved in implementing incentive programs.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
  • Proven experience (7 years) in designing and managing incentive and loyalty programs, preferably in the healthcare or market research industry.
  • Exceptional project management skills with the ability to manage multiple projects simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams and cultures.
  • Strong analytical skills with the ability to build financial models, and leverage data-driven insights for decision-making.
  • Familiarity with compliance requirements related to incentive programs in various regions, including sweepstakes.
  • Demonstrated experience in driving member retention strategies and increasing program engagement.
  • Familiarity with loyalty program technologies, platforms, and industry best practices.

What We Offer:

  • 25 days annual leave
  • Participation in a company bonus scheme linked to personal and company performance
  • Group Life Cover 4x salary
  • Pension 4%/4% employee/employer contributions
  • Vitality health
  • Staff discount scheme
  • Discounted gym membership

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