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Customer Loyalty Marketing Specialist

2 months ago

London, Greater London, United Kingdom Sainsbury's Full time
Position: Loyalty Marketing Executive

Overview

As part of our CRM and loyalty division, we are dedicated to 'Understanding our customers better than anyone else' to foster business expansion, including sales growth, profitability, and market share, while also nurturing long-term customer loyalty. Your role will involve enhancing registrations and encouraging ongoing engagement through targeted marketing initiatives for the Argos and Sainsbury's brands, along with the broader Sainsbury's group.

Key Responsibilities
  • Comprehend the strategic vision and facilitate the execution of activities that cultivate customer loyalty and bolster overall business performance.
  • Identify, test, and implement innovative activity concepts and mechanisms to enhance and refine the loyalty program.
  • Collaborate with relevant agencies and internal teams to brief, develop, and execute plans across all channels, ensuring timely delivery, budget adherence, and quality standards.
  • Engage closely with the Analytics team to ensure precise forecasting, customer targeting, data selection, and analysis.
  • Adopt a customer-focused approach in all communications, aligning content with significant events in the customer journey.
  • Present campaign strategies and performance insights to stakeholders in appropriate forums, fostering support and understanding within the business.
  • Assist the loyalty manager with the development of our loyalty strategy and any ad-hoc projects as needed.
Essential Skills and Qualifications
  • Proficient knowledge of CRM and loyalty marketing campaigns.
  • Experience in the complete lifecycle of direct marketing campaigns from conception to execution.
  • Strong creative and communication abilities, with a grasp of proposition development, content strategy, creative design, channel integration, and brand guidelines.
  • Confidence in interpreting and analyzing data analytics, enabling effective management of insights and recommendations based on outcomes.
  • Excellent stakeholder management skills, capable of handling multiple timelines and processes while reviewing costs and performance to ensure operational excellence.
  • Robust project management skills with the capacity to oversee several campaigns concurrently.
  • Strong influencing and relationship-building capabilities.
  • Able to convey results and insights in a manner that is easily comprehensible to all stakeholders.
Success Metrics
  • Achievement of agreed customer and commercial objectives.
  • Accurate forecasting with expenses remaining within budget.
  • Meeting campaign KPIs: sales, ROI, open rates, redemption rates, and points issuance.
  • Exemplary budget management, demonstrating accountability for prudent spending and issuing of loyalty points.
  • Timely and budget-compliant campaign delivery, with impeccable quality assurance.
  • Strong collaborative relationships with all stakeholders, particularly focusing on effective collaboration with the analytics team.
Decision-Making Authority
  • Budget allocation and implementation.
  • Content and creative development choices.
  • Targeting and offer mechanics.
Available Resources
  • Access to existing and new CRM and loyalty agencies and their respective teams.
  • Collaboration with cross-functional Sainsbury's teams, including Marketing, Trading, IT, Legal, Finance, and Procurement.
  • Analytical support as part of a collaborative effort.
  • Guidance from the Loyalty Marketing Manager.
Inclusivity Commitment
We are dedicated to fostering an inclusive environment, welcoming individuals from all backgrounds. Our commitment to development and flexibility ensures that you can explore new opportunities within our evolving team. We also celebrate the contributions of our colleagues and offer a range of benefits, including discounts, pension schemes, and wellness programs, to support your overall well-being.