Chief Financial Officer

3 weeks ago

Marlborough, Wiltshire, United Kingdom Sarah Raven Full time

Finance Director for Sarah Raven

Reporting to the CEO

Sarah Raven stands as the leading ecommerce gardening brand in the UK, dedicated to infusing beauty, vibrancy, and joy into every garden. We provide a curated selection of plants, seeds, bulbs, and gardening tools, alongside delightful home products, all personally chosen by Sarah Raven, a renowned author and broadcaster.

In light of our recent digital transformation and acquisitions, we are in search of a Finance Director to join our executive leadership team, playing a pivotal role in supporting our growth objectives.

Main Responsibilities

  • Lead the development and execution of financial and commercial strategies to facilitate Sarah Raven's growth aspirations.
  • Oversee the profitability of the organization at both total and unit levels, providing insights and crafting strategies for ongoing enhancement in collaboration with other teams.
  • Manage tax obligations, compliance, and corporate structuring.
  • Be accountable for financial processes, performance reporting and analysis, cash management, strategic planning, as well as legal and risk management operations.
  • Ensure the establishment of robust processes, controls, and systems to support scalability, by setting and monitoring KPIs across the organization and collaborating with various departments to achieve performance targets.
  • Maintain relationships with banks, accountants, auditors, lawyers, and other professional advisors, ensuring utmost transparency and control.
  • Engage actively in discussions with current and prospective shareholders, including preparation and management of any due diligence processes.
  • Lead, inspire, and develop a small finance team.

Commercial Analysis & Unit Economics

  • Prepare management accounts, develop budgets and forecasts for the organization, and monitor performance against plans while maintaining a strong focus on unit economics to ensure future growth is profitable and enhances shareholder value.
  • Conduct unit economics analysis in collaboration with key business areas to continuously identify improvement opportunities and implement controls to prevent overspending.
  • Drive the continuous enhancement of unit economics through consistent performance analysis and reporting to the executive team and the Board, identifying issues and proposing corrective actions as necessary.
  • Provide commercial support and modeling for future growth initiatives and projects across the organization.

Finance, Compliance & Planning

  • Oversee financial modeling and analysis, formulating data-driven strategies and insights.
  • Manage payroll and payment processes.
  • Develop and enforce finance policies, ensuring high accounting standards and consistent governance while driving improvements in financial processes throughout the organization.
  • Determine financial and business KPIs in collaboration with the CEO and executive team to ensure departments consistently meet their objectives.
  • Prepare management accounts, budgets, and forecasts for the organization, monitoring performance against established plans.
  • Ensure sustainable cash flow, providing regular cash updates to the board and other stakeholders.
  • Guarantee compliance with statutory laws and financial regulations, holding full responsibility for maintaining accurate financial controls and processes, ensuring efficient and timely financial management and statutory reporting.
  • Report effectively to the CEO and the Board on all financial and legal matters, financial performance, and recommend corrective actions where necessary.

Required Skills:

  • A strong leader with proven experience in an online consumer business.
  • Demonstrable experience as a business partner and financial controller, adding value in collaboration with other teams and leaders.
  • A qualified accountant with exceptional analytical and modeling capabilities.
  • An operational business builder with strong change management skills and a track record of enhancing operational efficiencies.
  • Experience in a highly analytical and data-driven environment, capable of interpreting data to understand business performance and support data-based decision-making.
  • Ideally, experience working with institutional investors.
  • Experience in establishing and managing scalable financial systems and processes for forecasting, budgeting, and reporting.
  • A hands-on approach that aligns with our organizational values.

Compensation package will be commensurate with experience.

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