Chief Financial Officer

3 weeks ago

Marlborough, Wiltshire, United Kingdom Sarah Raven Full time

Finance Director for Sarah Raven

Reporting to the CEO

Sarah Raven is a leading ecommerce gardening brand in the UK, dedicated to enhancing gardens with beauty, color, and joy. We provide a curated selection of plants, seeds, bulbs, and gardening tools, along with home decor items, all personally chosen by Sarah Raven, a renowned author and broadcaster.

Following a phase of digital transformation and acquisitions, we are seeking a Finance Director to become a vital part of our executive team, aiding in the execution of our business growth strategies.

Main Responsibilities

  • Lead the development and implementation of financial and commercial strategies to support Sarah Raven's growth objectives.
  • Oversee the profitability of the organization at both the overall and unit levels, providing insights and formulating strategies for ongoing enhancement in collaboration with other teams.
  • Manage tax obligations, compliance, and corporate structuring.
  • Oversee financial processes, performance reporting, cash management, strategic planning, and legal and risk management operations.
  • Ensure the establishment of adequate processes, controls, and systems to facilitate scalability, by setting and monitoring KPIs across the organization and collaborating with various departments to achieve performance targets.
  • Maintain relationships with banks, accountants, auditors, lawyers, and other professional advisors, ensuring transparency and robust controls.
  • Engage actively in discussions with current and prospective shareholders, including the preparation and management of any due diligence processes.
  • Lead, inspire, and develop a small finance team.

Commercial Analysis & Unit Economics

  • Prepare management accounts, develop budgets and forecasts, and monitor performance against these plans while maintaining a strong focus on unit economics to ensure profitable future growth and increased shareholder value.
  • Conduct analysis of unit economics in collaboration with key business areas to identify improvement opportunities and implement controls to prevent overspending.
  • Drive continuous improvement of unit economics through consistent performance analysis and reporting to the executive team and the Board, identifying issues and recommending corrective actions as necessary.
  • Provide commercial support and modeling for future growth initiatives and projects across the organization.

Finance, Compliance & Planning

  • Responsible for financial modeling and analysis, developing data-driven strategies and insights.
  • Manage payroll and payment processes.
  • Develop and enforce finance policies, ensuring high accounting standards and consistent governance while driving improvements in financial processes throughout the organization.
  • Determine financial and business KPIs in collaboration with the CEO and executive team to ensure departments consistently meet their objectives.
  • Prepare management accounts, budgets, and forecasts, monitoring performance against established plans.
  • Ensure sustainable cash flow, providing regular updates to the board and other stakeholders.
  • Guarantee compliance with statutory laws and financial regulations, taking full responsibility for financial controls and processes, ensuring efficient, accurate, and timely financial management and reporting.
  • Effectively report to the CEO and the Board on all financial and legal matters, financial performance, and recommend corrective actions when necessary.

Required Skills:

  • Proven leadership experience, ideally within an online consumer business.
  • Demonstrated experience as a business partner and financial controller, adding value in collaboration with other teams and leaders.
  • A qualified accountant with strong analytical and modeling capabilities.
  • An operational business builder with a track record of enhancing operational efficiencies through effective change management.
  • Experience in a highly analytical and data-driven environment, capable of interpreting data to understand business performance and support data-informed decision-making.
  • Experience working with institutional investors is preferred.
  • Proficient in establishing and managing scalable financial systems and processes for forecasting, budgeting, and reporting.
  • A hands-on approach that aligns with our organizational values.

Compensation package will be commensurate with experience.

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