Optimisation Manager

6 days ago

London, Greater London, United Kingdom Match Digital Full time
About the Role

We are seeking a highly skilled Optimisation Manager to join our dynamic team at Match Digital. As a key member of our digital transformation journey, you will play a crucial role in shaping our global marketing narrative and driving business growth.

Key Responsibilities
  • Lead Data-Driven Strategies: Develop and implement data-driven strategies for global digital marketing and customer experience optimisation, aligning with business objectives and key growth initiatives.
  • Project Management: Build and implement project plans for marketing enhancements and optimisation initiatives, driving end-to-end strategies and initiatives to enhance marketing effectiveness and increase ROI.
  • Data Analysis: Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
  • Campaign Optimisation: Analyse campaign results and media effectiveness to identify and implement optimisation opportunities across all digital marketing efforts.
  • A/B Testing: Design and implement A/B testing and data-driven optimisation strategies to continuously improve performance.
  • Insight Development: Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
  • Stakeholder Management: Translate complex data findings into actionable recommendations for stakeholders, including leadership.
Requirements
  • Experience: Proven experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
  • Skills: Exposure to digital optimisation, web analytics, CRO/landing page optimisation & personalisation, and SEO.
  • Commercial Acumen: Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders.
  • Communication: Excellent communication and presentation skills, adept at translating complex findings to both technical and non-technical audiences.
  • Technical Skills: Knowledge of data analysis tools and platforms, including Adobe Analytics, Adobe Target, Medallia, and basic SQL.
What We Offer
  • Flexible Working: A flexible working environment and the ability to work from home/flexible hours.
  • Competitive Benefits: Private healthcare and private dental insurance, competitive pension, 26 days holiday (excluding bank holidays), car lease scheme, season ticket loan, and cycle to work schemes.

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