Optimisation Manager for Conversion Rates

3 weeks ago

London, Greater London, United Kingdom Brooksandassociatespr Full time
Role: Optimisation Manager for Conversion Rates
Location: Flexible work arrangement.
Salary: Competitive package
Benefits: Health insurance, Attractive pension scheme, and Travel perks

This position represents a pioneering opportunity within the organisation. The company has dedicated significant time to enhancing its data analytics capabilities, setting the stage for this crucial role. With a substantial monthly visitor count across digital platforms, your expertise in conversion rate optimisation will be vital. You will oversee the optimisation strategies for the entire online presence, allowing for a hands-on approach while collaborating with external agencies for project support.

The organisation is a prominent player in the travel sector, known for its commitment to a flexible working environment. They prioritise employee feedback, allowing teams to determine their preferred working arrangements, typically involving occasional office attendance. With a clear vision for growth in the digital landscape, the company is leveraging online strategies as a core component of its expansion plans.

About The Role

In this role, you will collaborate closely with senior leadership in data and web management. The Optimisation Manager is a key contributor to the team, entrusted with significant responsibilities in the coming years. You will have the autonomy to drive conversion rate improvements, working alongside agencies to enhance customer experiences and maximise conversion opportunities. The role promises a diverse array of challenges, given the high volume of online traffic and the need to address various customer journeys.

The organisation has established itself as a leading travel brand over the decades, consistently ranking as a top destination for online travel services.

Your responsibilities will include self-managing tasks and consulting with various stakeholders to identify their objectives. Expect a dynamic work environment where each day presents new challenges and opportunities for innovation.

Key Responsibilities
  • Collaborating with design, development, and product teams to improve user experiences and streamline the conversion process.
  • Executing A/B testing, multivariate testing, and other experimental methods to validate strategies and enhance conversion rates.
  • Maintaining consistency in branding, messaging, and user interface to ensure a cohesive user journey.
  • Leveraging insights from user research, heatmaps, usability testing, and analytics tools.
  • Conducting in-depth analyses of user behaviour and funnel performance to pinpoint areas for enhancement.
  • Generating regular reports and actionable insights based on conversion performance and testing outcomes.
  • Staying abreast of industry trends and competitor activities to uncover optimisation opportunities.
Required Experience
  • Background in digital product management, digital marketing, or e-commerce with a focus on conversion rate optimisation.
  • Proficiency in web analytics and experimental tools.
  • Strong analytical capabilities to interpret data and provide actionable recommendations.
  • Experience with A/B testing and other experimentation methodologies.
  • Excellent communication and stakeholder management skills, with the ability to influence across various levels.
  • Understanding of web design principles, UX/UI best practices, and usability testing methods.
  • Familiarity with HTML, CSS, and JavaScript is advantageous.
  • Experience with tag management solutions is beneficial.
  • Knowledge of project management tools would be a plus.

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